A
Short (but Authoritative) History of the T-shirt
Most inner-wear historians place the first significant
appearance of the t-shirt during World War I. The story,
repeated often, is reasonable and probable.
American "Doughboys", as the soldiers were
called during the Great War, arrived on the continent
with heavy long-john underwear worn under even heavier
woolen shirts and pants. This government issued uniform
was invaluable when the weather turned foul and chilly,
but on a work detail or during a hot spell it was almost
unbearable.
The Americans soon saw many French soldiers sporting
a short sleeved undergarment made of light cotton, a
fabric ideal to work or play in. This t-shirt forerunner
quickly became a hot trade item and thousands of the
comfortable shirts came home with new owners. The Army
and the Navy (for once) caught on fairly quickly and
before long the t-shirt was standard issue, changing
the lives of millions of young men for the better.
This story explains well the arrival of the t-shirt
to these shores but still begs the question of its origin.
Did the French truly invent it? And, if not, who did?
The Answer Revealed!
The truth of the matter is that a t-shirt-like garment
was used for millennia in Europe and has even been traced
back though Roman times and on to ancient Egypt. This
simple, ageless garment was the tunic, the true and
most credible ancestor of the modern t-shirt. Clear
depictions of it have been found in scenes carved in
stone dating back at least three thousand years B.C.
The tunic was such a practical and simple garment to
make that its use spread throughout the civilized world,
making it a standard for thousands of years. In more
northern climes, its sleeves were almost always long
and the "shirt" itself often reached to the
ground, looking less like a t-shirt of today. Back in
torrid heat of Egypt, however, the short-sleeve tunic
was often waist length and made of cotton or linen,
appearing quite like a modern t-shirt, though much rougher
in feel and appearance
As decorative and functional as the traditional tunic
could be, it probably never reached the iconic status
of today's t-shirt. To understand how that happened,
come forward thousands of years and across the sea to
the early ‘50's in the United States.
It was in World War II that the t-shirt as we know it
today really came into its own. Millions of men were
issued their standard issue Shirt, T, Short Sleeve,
Mark 1, in their choice of colors, as long as it was
white, or sometimes olive drab in the Army and battleship
gray in the Navy.
Far from being a seldom-seen piece of underwear, it
proved to be practical and comfortable outerwear during
such informal events as latrine digging or afternoon
ball games. Propaganda shots and movies began pouring
in to the home front showing the GI's fighting, working,
and playing in their t-shirts. The once hidden garment
was coming out of the closet, so to speak, and Americans
were quickly becoming accustomed to seeing men wearing
it.
Another war in Korea followed and by the early 50's,
there were millions of young men in civilian life across
the country wearing their t-shirts. It soon spread to
the general population, especially among kids. It was,
however, still considered an inner garment and hardly
proper for polite society. Hollywood, as it has done
with so many American customs, would change all of that
for good.
In 1951, a character named Stanley Kowalski, played
by a brash, in-your-face young actor named Marlon Brando,
spent a good deal of the film A Streetcar Named Desire
in his t-shirt. The image of Brando in a t-shirt became
an icon in its own right and suddenly the young and
restless had a style they could call their own and use
to thumb their noses at their square parents. Seldom
has it been done better than by James Dean in Rebel
Without a Cause in 1955. By this time, Elvis Presley
was also beginning to drive young girls wild in his
t-shirt and this previously inner garment would never
stay hidden again.
The next big move for the t-shirt came in 1959 in a
move called Breathless. A woman, Jean Seberg, wore a
t-shirt on screen and for one of the first times, if
not the first, a t-shirt with advertising copy on it
was seen far and wide. This particular shirt had the
words Herald Tribune, a popular English language paper
published in Paris, blazoned across it. Evidently only
a few of these were made and it quickly became very
"in" among the international crowd to wear
one. The t-shirt had stepped up a notch on the social
ladder, and on the way, it had become a medium in its
own right
The T-shirt as a Blank Canvas
The flood gates were opened when it dawned on people
that they could use the t-shirt to advertise, brag,
inform, shock, bewilder and exhibit whatever their imagination
could invent. Companies began to give away and sell
t-shirts emblazoned with their corporate logos, often
convincing people to pay for the privilege of being
a bill board. Certain designs became a matter of cool
and hipness, at least until a more unique shirt was
sported by some trend setter somewhere.
As a blank canvas, the t-shirt responded to one of its
highest callings and only one's imagination and technical
ability are the limits. It would be futile to describe
the ways the once hidden t-shirt has been used and would
require an ongoing and encyclopedic effort. Just looking
at the number of t-shirt companies on the Internet today
gives one a hint of how important and varied this garment
is. Surely, social historians and anthropologists of
the future will dedicate vast amounts of time unraveling
the data contained in this most popular of modern cultural
icons.
Some Interesting Stats:
Recently, the company Jerzeez commissioned a study on
the modern use of t-shirts and published some interesting,
but not too surprising, facts:
•
Ninety-one percent of Americans profess to owning a
"favorite" T-shirt.
•
Thirty-four percent say white is the color of their
favorite T-shirt, followed by the second and third choices
of blue and black.
•
Sixty-two percent claim to own more than ten t-shirts
which would imply that there are nearly 1.5 billion
T's in circulation!
•
Overall 70 percent of men and 54 percent of women have
more than 10 t-shirts.
•
Of people 18 to 24 years of age, 79 percent have more
than 10 t-shirts.
•
Nineteen percent of that younger group owns more than
30 t-shirts.