| 1. What do I require to achieve? | | | | More questions can be further asked to help you fully |
| Before starting to buy custom mugs for your | | | | draft your goal, but the important thing is you are |
| business, you first and foremost must ask yourself | | | | able to determine your purpose for this project. From |
| this question. This will help you clearly imagine your | | | | this first frugal course of action, others will follow. |
| overall aim for this project that will help you get back | | | | 2. Who is my target purchasers? |
| on track if at the course of the project you get out | | | | Secondly, you must know your purchasers. You must |
| of focus. Furthermore, this will help you shape the | | | | discover what they need and want. Then, you must |
| whole of the project, as the answer to this question | | | | capitalize on these great demands. Custom fit your |
| will form the foundational framework of the | | | | custom mugs to what people digs. Definitely, if you |
| promotion. Know by heart that: before knowing how | | | | don't ask this question, you will not be tapping the |
| to get to where you want to go, you first must | | | | most vital ingredient in marketing: the customers. |
| know where you want to go in the first place. | | | | 3. What is the sum of my marketing funding? |
| You may ask the following questions to help you | | | | Thirdly, it cannot be stressed enough that you must |
| codify your aim:a. Do I want people to discover a | | | | know your exact budget so that you will be able to |
| political idea that might endanger countless number of | | | | optimize it well. In answering this specific query, you |
| people?b. Do I require to raise awareness about a | | | | must be very realistic. Furthermore, the budget will |
| discovered sickness?c. Do I require people to | | | | also help you in finding the custom mugs |
| discover a new brand?d. Do I require to keep loyal | | | | manufacturer that will best suit your needs. Don't |
| shoppers from using my products so I will reward | | | | stress yourself too much-custom mugs are brilliant |
| them through promotional mugs? | | | | but inexpensive gifts after all! |