| A must for any successful business owner, that is | | | | involved in.o Branding- Stick a sticker on your car, and |
| often forgotten is the power of publicity. Publicity is | | | | wear company t-shirts. Make sure they have your |
| much more valuable than advertising and, best of all, | | | | company name and website.o Don't forget the |
| it is much cheaper than advertising (often free). This | | | | internet- Many businesses, especially offline, have a |
| article offers you five top tips for unleashing the | | | | website, but do not fully utilize their website. There |
| power of publicity, allowing you to exponentially grow | | | | are a variety of tools online that can be used freely |
| your business.o Become Newsworthy- The best way | | | | or cheaply to boost your sales through publicity. You |
| to get the media to notice you is to become | | | | can optimize your site for organic results through |
| newsworthy. You may think that you have the | | | | search engines, and you can engage in one-to-one |
| greatest products or services in the world, but that | | | | communication through blogs and forums. Forums can |
| doesn't mean that your product is newsworthy. To | | | | be a great way to make friends and business |
| gain publicity, you need to find an angle to reel in the | | | | partners. It's like business networking online.o Offer |
| journalists. For example, journalists like feel good | | | | Freely of Yourself- If you are confident in your |
| stories that are personal.o Become and Active | | | | product or service, offer free quotes and estimates, |
| Community Member- Volunteer in the community, go | | | | freely answer the phone and make yourself available. |
| to public forums and write letters to the editor, | | | | Offering of yourself freely allows you to develop |
| especially if these things can be in any way related to | | | | closer business relationships with your customers and |
| your business. This can help get your name in front | | | | partner's, whilst also making it easier for them to |
| of the media and your prospective customers. | | | | refer people to you as they see you give freely of |
| Groups such as Chambers of Commerce and Rotary | | | | yourself. |
| Groups can e great community organisations to get | | | | |