| Printing inserts is one of the most cost effective | | | | Consider when you need to use full color. |
| ways of marketing one's business. When printing | | | | It is generally better to apply full color if you want to |
| inserts, it is not as expensive as custom printing, and | | | | attract attention right away. But in most cases, |
| you don't even need to go to a custom printer to | | | | inserts don't need full color printing especially if you're |
| get them reproduced. You can print inserts yourself. | | | | working on a tight budget. You can always go for |
| You just need to consider that it is something that | | | | black and white as inserts are not your major |
| you need to do purposely. | | | | collaterals anyway. Unless you want your inserts to |
| Printing inserts is unlike custom printing or the | | | | be a full advertising strategy, then black-and-white |
| standard way of reproducing your common company | | | | printing would suffice. What you can do is to use |
| documents. Inserts should be treated just like a | | | | color paper instead to add that shade to your insert |
| special project; hence, it should be given care when | | | | printing. |
| printing them. When printing inserts, great care should | | | | Consider the paper material. |
| be provided to the printing options as well as the | | | | The paper stock is one of the most important |
| dimensions. Because the correct inserts can go a long | | | | elements when printing inserts. The general rule as |
| way in creating effective marketing materials that | | | | always is to choose high quality paper stock so that |
| can get you the results you want. | | | | you can present a professional image to your target |
| Here are some of the general and basic tips to | | | | clients. However, you also have to consider the price |
| create color inserts that look professional and | | | | so go for affordable alternatives. There are a lot of |
| attractive to your target clients. | | | | choices out there. You just have to be meticulous |
| Consider the right size. | | | | when picking your paper stock for your inserts. |
| Size is very important when printing your inserts. | | | | Consider your printing options. |
| Don't print it too large that it goes beyond that of | | | | Do your printing effectively and efficiently by asking |
| the marketing collateral where you are going to place | | | | a custom printer for example to help you. They have |
| it in. Don't make it too small either that your inserts | | | | the skills and experience to know how you can make |
| appear to be insignificant that your target clients | | | | printing your inserts affordable and within your |
| consider it junk or throw it in the garbage right away. | | | | budget. They would have knowledge on how you |
| The basic rule when choosing the size is to keep it at | | | | can easily work according to your means. You just |
| ¾ to ½ smaller than the material you are going | | | | have to choose wisely with your printer that you will |
| to insert it to. And if you want to make a bigger | | | | have a partner that you can work with, and not just |
| impact, you just add to that ratio, or reduce it if you | | | | a hired help. |
| are looking out for your budget. The bottom line is to | | | | Keep these simple tips in mind and you will always |
| balance your size so you can get the results you | | | | have an easier time in printing inserts that are |
| want at the price which you can afford. | | | | according to the budget you have. |