Business success stories: red socks baby burst in Taiwan (Figure)

Designer baby socks: Danta Danta many companiesand Taichung.
have is to help design innovative marketing concepts,Last year, the quantitative production of baby socks,
now will play in their own creative design on the sockDanta and then copy the design of sewing
doll.production, although production, but actually only five,
Two years ago, 40 million annual salary of Ogilvysix, baby socks material cost is not high, but
& Mather anta down group creative director ofhand-sewing, The most expensive cost in the case
policy work, takes up the needle and thread sewingof human, a child asking price from several hundred
sock dolls. Two years later, baby socks to enterdollars off.
Europe and the United States.Hundreds of products, the most popular is the asking
Resign ... to find to "play" thingsprice set two thousand dollars for baby socks, the
Danta had decided to resign, because I get tired ofaverage per month will receive a dozen or anta
the design for the customer, was very bored andorders. The early appearance in the idol drama in a
started looking everywhere you can "play" thing.series of products, also sold 7, 800.
After he played the hand drawing, silk screen printingSomeone to contact the United States early next
T-shirts, baby quilt, consider in the design or theyear ...
interest they have Tarot, but they occasionallyEarlier this year, some people take the initiative to
choose sock doll. A second turn to the Japanesecontact the United States, registered brand patents,
magazine, introduced the use of socks and gloves tosock dolls appeared in the United States in
do dolls, Danta pick up old socks did so and foundSeptember when the first batch of orders shipped
socks scalability, material variety, cheap, does notabout 2000, the amount of more than 1 million, is
require complex skills, it can constantly change, simplenow preparing the second batch of orders.
full of possibilities, let anta love sock dolls.Addition to large market, Danta said that Europe and
Danta-style baby socks Put a sock sewn unfamiliarthe United States to accept the higher degree of
animals, sewing sock doll design process, and thecreative handmade goods, more willing to spend
advertising industry is subject to the hair similar tomoney to buy such products, the Taiwan people, a
Planning, Danta few months to pick up, sew a dolldoll to a thousand dollars, a bit beyond the budget.
belonging to anta-style socks .Selling point ... middle-aged man holding needle
Internet ... to create unexpected bursts of redSock doll would become so famous, Danta that, in
Two years ago, Danta open the "cloth fabric four toaddition to socks doll itself was very easy to get
play three life" blog, put socks baby photos, sharepeople to "give up the one million annual salary of a
creative mood; the other hand, Danta also put socksmiddle-aged man took the needle and thread sewing
into the second-hand clothing store consignment dolls,dolls with sock," a selling point to attract all eyes,
stationed in physical store, set up counters inwant to go understand why, what socks doll charm.
department stores and other places. Sock doll quicklyAlthough others have begun selling a similar doll socks,
became popular on the network, greatly increasedbut Danta that uniqueness is the largest niche. His
the number of blog browsing, and many peopledesigns continue to change, but also their socks doll
began to search for socks, baby blog. Manydesign innovation, research and development of new
customers request making others want to learn totechniques, like socks, baby lamp, due to functional,
do socks baby, Danta on teaching classes in Taipeivery good sales performance.