Chinese Underwear Town

  Yanbu District in Nanhai City, Guangdong Province,environmental economics, and actively improve
eastern, located in the Pearl River Delta, adjacent totraffic, transport, communication networks,
Guangzhou, an area of 26 square kilometers, withaccommodation, food and other conditions, to
resident population of 70000 people, non-nativeprovide full comprehensive supporting facilities for the
population of over 10 million people, under thelingerie industry and create a favorable business and
jurisdiction of seven village committees and a Districtinvestment environment. Fourth, the success of
office. In 2001, the region's total economic income ofhosting two of China (South China Sea) underwear
8.251 billion yuan, industrial output value of 5.5 billion,model contest, Yanbu underwear brand awareness
deposits in the amount of 4.211 billion yuan ofand sales rising fast in the short term, laying the
society, farmers per capita income of 7445 yuan. InYanbu "underwear town" status. 5 is the successful
recent years, the region's economic sustainable,hosting of "The First China International Underwear
steady and healthy development of fruits of theExpo` 2002 South China Sea (Yanbu) International
spirit of the text-building, was named "2000 overallUnderwear Culture Festival ", through exhibitions,
strength of the economy in rural areas of Guangdongunderwear model competition 2003 international
strong town." Is a national health town, Guangdongconference lingerie trends, investment Investment
Province, an advanced sports town, the GuangdongPromotion, underwear Industry Development Forum ,
Provincial Health Town, Foshan City, civilized town,underwear brand Session conference, underwear
the hometown of Chinese folk art, model town,photography contest, art show and other activities
Nanhai city, civilization, this year has also achieved thehave greatly promoted the development of China's
provincial health village is the village. Yanbu underwearunderwear industry, established the Yanbu's
industry from the late 70s, after 20 years ofleadership position in the underwear industry. Yanbu
development, Yanbu and international underwearhas become internationally renowned as well as
brands in the business cooperation in the process ofunderwear capital. For the integration of underwear
accumulated rich production experience and strongindustry and related upstream industries and
technical force and have to create their own branddownstream industries, resources and form of the
transformation, to establish purple Landry, the U.S.underwear industry chain of raw materials, production
thinking, according to Manni, Olivia Shannon, Diana,equipment supply, underwear designs, underwear
according to the Ni and many other lingerie brands,production and management consulting, marketing,
product coverage throughout the country, exportedindustry information and other one-stop service
to Europe, America, Southeast Asia, Hong Kong andplatform, our region has the full construction the
Macao and other countries and regions China's 15planning area of 400 acres, the first phase of
leading consumer brands have seven Yanbu, Yanbuinvestment 150 million yuan, covers an area of 120
underwear industry as a new economic growth pointacres of the China International Underwear City has
is moving toward large-scale, intensive production,been completed, the city to create five centers
and quickly developed into a pillar industry. Atunderwear, underwear finished products, auxiliary
present, there are underwear Yanbu more than 300materials, manufacturing equipment exhibition and
production enterprises, with all kinds of advancedtrade center, underwear Cultural Exhibition Center,
sewing machines, nearly more than 20,000 units,underwear design trends Center, lingerie and
employing nearly 4 million people, an annual output ofunderwear clearing logistics center. Innovation and
100 million underwear / set output value of nearly 30technology center in particular the establishment of
million, accounting for the region of industrial 54% ofunderwear, will lead the development of China's
output value, sales income of 3.0 billion, accountingunderwear industry, the center introduced a number
for 35% of the region's sales. Since 1997, theof unique global ergonomic technology, its
Government proposed to build the town's economythree-dimensional garment design and create kind of
underwear professional development ideas, definingtechnology will effectively enhance the aesthetics of
priorities and support the underwear industryclothing, suitable physical nature of activity to shorten
development strategy. First, starting from the policythe product design cycle; the introduction of
guidance on the use of "government take the stageinternational advanced level in three-dimensional body
for enterprises," in the form of implementation of thescanner, the establishment of China's first personal
"Rotary big great loss" strategy, and actively supportphysical database, the database will be the
leading enterprises, combined with the actualcompletion of underwear and the whole garment
development of relevant incentive measures andproduction industry standard data, to promote China's
provisions to encourage businesses to create brandapparel production technology's further development.
and strive to nurture the underwear industry, as aThere is strong government support, guidance, there
reasonable structure, high-tech, competitive ability,are unique geographical environment, the world's
the size of the pillar industries have obviousadvanced design and manufacturing technology, there
advantages. Second, the establishment of a nationalis a sound business and investment environment, look
trade association the first township underwear,to the future, our region has underwear industry will
underwear manufacturers integrated to form andevelop by leaps and bounds, Yanbu region after 10
overall advantage, foreign broke "Yanbu Underwear"years underwear industry will achieve sales income of
group brand, will be a large number of underwear9.0 billion, export supply amounted to 2.5 billion. Yanbu
business together and take the road of commonwill be the brand names of Chinese underwear
development. Third, establish the concept ofmanufacturing bases and trading platform.