| seeking inspiration for men's gifts may want to | | | | "Men's necklaces can be made from different |
| consider jewellery as an option. | | | | materials used in making jewellery, such as platinum, |
| An article by Melanie Stone suggests that whereas it | | | | gold and silver." |
| used to be mainly women who wore such items, | | | | Ms Stone went on to state that although men used |
| trends are changing and male consumers are | | | | to limit themselves to wearing only wrist watches - |
| becoming more inclined to don some bling. | | | | which may also be a good idea for men's gifts - now |
| She said: "Now times have changed. Men have | | | | almost one in three male consumers can be seen |
| become more fashionable than before and | | | | wearing a "fancy necklace". |
| consequently men's jewellery has also gained | | | | She added that during the recent World Cup that |
| popularity." | | | | took place in South Africa, some football players |
| According to the writer, one of the factors that has | | | | were seen doing TV advertisements with such |
| contributed to this is the fact that male celebrities | | | | products around their necks - which has also |
| are taking greater care over the way they look and | | | | contributed to their rising popularity. |
| many are wearing items such as necklaces. | | | | After seeing their heroes on TV, many young boys |
| Commenting on the types of products that may be | | | | made the decision to emulate them and buy |
| suitable as gifts for men, she added: "The material | | | | jewellery to adorn themselves with, she claimed. |
| and design of men's necklaces varies according to | | | | Those who wish to get jewellery items as gifts for |
| the choice. Generally, older people are interested in | | | | men may benefit from going online to source them |
| wearing sober necklaces compared to [the] younger | | | | as doing so can result in cost savings compared with |
| generation of men. | | | | looking on the high street. |