| Social media marketing can be a powerful branding | | | | Use 'like' and 'share' buttons on your articles and blog |
| tool for your business if used correctly and this all | | | | posts to encourage people to share this on their |
| starts with the way you represent your business | | | | social profiles. Advertise your social accounts on your |
| online using these tools. Here are a few tips to help | | | | website and blog so that people can be your friend |
| ensure you have a strong presence that brings in the | | | | on the various different social networks and so get |
| business you desire. | | | | more exposure to your brand. Integrate your |
| Social Media Marketing and Branding Begins with Your | | | | website with sites such as Facebook - allowing |
| Social Profiles | | | | people to log in to your website using Facebook, |
| Before you are able to use social media websites | | | | comment from your website on Facebook, etc. This |
| you will generally need to create a social profile. This | | | | way their friends will also be encouraged to visit your |
| may be a personal profile or a business profile, but | | | | website. |
| whichever it is, if you are looking for a strong | | | | Dealing with Compliments and Criticism Online |
| branding image in social media then you will want to | | | | One thing about social media is that it has also made |
| ensure that your profile looks professional - at least | | | | it a lot easier for people to talk about your website |
| to your professional contacts and potential clients. For | | | | online - both positively and negatively. If you want to |
| sites such as Facebook where you may be using | | | | develop a strong brand then you should also be |
| your profile on both a business and personal level | | | | aware of what other people are saying and react |
| consider either setting up different profiles or using | | | | positively towards it. Thank people for recommending |
| lists to indicate who sees what and ensuring that | | | | your site and if you receive criticism then be sure to |
| your professional contacts don't see a page full of | | | | hear what they are saying and try using it to |
| games and social activity which you may choose to | | | | improve your website, thank them for the feedback |
| show to your personal contacts. | | | | and let them know how you are using their criticism |
| Linking Your Profiles and Accounts | | | | to improve your business. |
| Linking your different social media profiles and | | | | Branding has always been an important part of |
| accounts can help you to get a stronger presence | | | | marketing a business and social media has greatly |
| without taking up too much time. There are many | | | | expanded your ability to brand yourself online. Be |
| different tools and applications available to do this. | | | | sure that you create a social media friendly website |
| You can share your tweets on Facebook or update | | | | and plenty of linked social profiles. Don't be afraid of |
| Twitter from your Facebook account; share your | | | | receiving criticism but use feedback, whether positive |
| social bookmarks in your Facebook profile; link various | | | | or negative, to your advantage and to improve your |
| different social networks together, etc. | | | | business for more clients. |
| Make Your Website Social Media Friendly | | | | |