| Finally, you are getting to see the results of weeks | | | | as you will not get a sample of what the die cut or |
| and months of hard work You've reviewed a proof | | | | the foil embossing will look like until the work is |
| and seen a sheet come off press to make sure | | | | actually done. |
| everything was just right. Ah, but there are things | | | | One of the joys of print is to see your creation |
| that you will have to see when it is all over to truly | | | | complete on something other than your home |
| know the outcome of everyone's labor. I will discuss | | | | printer, seeing how the ink reacts to a special paper |
| your surprises here. | | | | chosen and how the finishing touches like binding, trim |
| 1. Let your design firm be your guide. Follow the | | | | and foils take shape. Your project can be so much |
| guidance of your design firm for they are the ones | | | | more than what your computer is showing you as it |
| with trained creativity to take your project to a level | | | | too has its limits. |
| you could not have thought of on your own. Would | | | | As you can see, the world of print production is vast |
| you have thought to put a spot varnish over the | | | | and I only scratched the surface. You can choose |
| images so that they popped off the page more? Do | | | | the do-it-yourself route (more power to you) but |
| you know what a spot varnish is? How about printing | | | | even in your business I am sure time is money. I can |
| percentages of a metallic ink (not reproducible on | | | | assure you that you will spend less money having |
| proofs) to give your project an extra shimmer? | | | | experienced people handling production for you. I |
| These are things that you will not be able to see until | | | | attempted to change out an electrical outlet in my |
| the project is done and something that the firm can | | | | house, but I only got zapped once before I had that |
| only describe to you the best way they know how. | | | | "perhaps I should call an electrician" moment. |
| 2. Frank Lloyd Wright once said, "An idea is salvation | | | | Hopefully these past several issues have given you |
| by imagination." You will have to envision what your | | | | some insight and some things to prevent you from |
| project will look like saddle-stitched or perfect-bound | | | | getting zapped yourself. |
| because you will not get a sample beforehand, just | | | | |