| In the 21st century, the standards are changing for | | | | promotional products are made from recycled or |
| what is generally accepted as good business. | | | | recyclable materials, most often being post-consumer |
| Consumers are no longer solely interested in the best | | | | plastics. When you offer one of these items to |
| quality product for the lowest price. Now they take | | | | people at promotional events, you are saying, "Look |
| other factors into consideration including how the | | | | at these cool products that have been made without |
| product was made, what materials it was made | | | | abusing the environment in any way. Our products |
| from, and whether the environment was at all | | | | are made that way too." The eco-friendly item |
| harmed in the process. The result of these growing | | | | essentially gives people a tangible example of what |
| concerns has stimulated a consumer-driven "going | | | | your company stands for. |
| green" trend in which businesses have been forced | | | | There are several kinds of environmental promo |
| to incorporate environmental responsibility into their | | | | items that will be most effective in marketing your |
| manufacturing and distribution or risk being blown out | | | | "green" business. To start, promotional eco-friendly |
| by eco-friendly competition. | | | | sports bottles are always a good way to go. These |
| In light of the "go green" trend, eco-friendly | | | | water bottles are a great example of a product that |
| promotional products have become exceptionally | | | | can be easily produced from recycled plastics. Eco |
| popular and useful. There are two types of | | | | sport bottles appeal to a universal demographic, and |
| businesses from an eco-friendly perspective, and | | | | can be easily distributed in any venue including |
| both can benefit from the use of eco-friendly | | | | company picnics and sports games. |
| promotional items. The first type of business is one | | | | You may also consider trying some eco-friendly caps |
| that is not currently compliant with environmentally | | | | and hats at your next trade show or promotional |
| friendly practices, but is interested in making the | | | | event. This embroidered headwear demonstrates |
| jump into "green" business. For this type of business, | | | | that "green" practices can be implemented in the |
| eco-friendly giveaways are the perfect way to | | | | apparel industry. Most of these hats are classified as |
| advertise your policy changes to both existing and | | | | environmentally friendly because of the organic |
| potential customers. People will be extremely | | | | fabrics that they have been made from. While some |
| impressed with the fact that your company has | | | | feature organic cotton, others are crafted from |
| decided to make the monumental movement | | | | bamboo or post-consumer recycled polyester. |
| towards eco-friendliness for the sake of all parties | | | | Promotional caps are extremely effective in |
| involved with the product. | | | | promoting your "green" brand because as the |
| The second type of business is one that is already | | | | recipient travels wearing the hat, they become a |
| involved with environmentally friendly practices. If | | | | walking advertisement. |
| you own a "green" company, then you are very | | | | Finally, eco-friendly promotional key tags are the |
| aware of the favorable marketing campaigns and | | | | perfect alternative to apparel or drinkware when it |
| brand loyalty that is being developed around the | | | | comes to "green" branding. These key tags are very |
| eco-friendly concept. You need to get the word out | | | | inexpensive and easy to distribute in any setting. |
| to as many people as possible that your company | | | | They are very unique in their construction, with some |
| respects the planet in every step of their production. | | | | being made from corn plastic, bamboo, or even |
| This will help you to generate a devoted customer | | | | recycled tires. You can find several eco key tags |
| base that will continue to spread the word about | | | | which have a flashlight that is powered by solar |
| your company. | | | | energy. This takes the concept of environmental |
| Eco-friendly promotional products are the best way | | | | functionality to the next level. |
| to highlight the "green" aspects of your company, | | | | Make sure to distribute some of these eco-friendly |
| simply because you are proving to your clients these | | | | giveaways so that everyone knows your business |
| products exist and that you endorse them. Most eco | | | | respects the planet and its resources. |