| Screen printing tee shirts is one of those businesses | | | | It is important to understand that it takes a balance |
| that everyone seems to think they can make money | | | | of printing skills, business skills and marketing that will |
| at. If I had a dollar for every time I heard someone | | | | ultimately determine the level of your success. It |
| say: "I have a great idea for a tee shirt!" I would not | | | | may be obvious at this point that having money to |
| be writing this article right now. | | | | invest into the business at the time of startup will be |
| I don't mean to be insensitive or sound like some | | | | of the greatest help. It is true that it takes money to |
| pretentious know it all. It is just the fact of the | | | | make money when it comes to manufacturing a |
| matter. And we all know very well that many | | | | product for consumer use. If you have the right tools |
| successful screen printing shops have started in | | | | to do the job and the right tools to promote your |
| someone's garage but many screen printing | | | | business then most anyone can build a profitable |
| businesses also have failed in someone's garage. I | | | | screen printing shop. |
| suppose it really comes down to people's | | | | It is the nature of the printed garment industry that |
| preconceived ideas and beliefs in regard to screen | | | | there always seems to be room for one more |
| printing. To many, it seems like an excellent business | | | | printer. That may be another factor in the popularity |
| to start if you have very little or no money at all. | | | | of starting a screen printing business. Try to Google |
| Now we all know that isn't the case. That doesn't | | | | screen printers in your local area. I would bet there is |
| mean it can't be done, because it has. It means that | | | | a pretty good amount that will show up in the search |
| sometimes it takes more than good business and | | | | results. And let's not even mention all the Google ads |
| sales skills to be successful. Many screen print shops | | | | you will see for online screen printing services. |
| fail due to inferior quality work or the inability to | | | | Today's printed garment market is more competitive |
| produce product by set deadlines. | | | | than ever with the introduction of online printing |
| Another very important reason people are interested | | | | services. |
| in printing tee shirts for profit is all around us. Tee | | | | The custom printed garment industry is basically a |
| shirts are everywhere. The next time you are out at | | | | cut throat business. There will always be someone |
| the local mall or supermarket take a look around you. | | | | who is willing to print for less than you. In any |
| Chances are that a majority of the people you will | | | | economic state the screen printing business is such |
| see are wearing some type of printed garment. So | | | | that there will always be a lot of talk. A lot of |
| there is a false impression that it is easy to produce | | | | inquiries and price quotes with few that actually go |
| and market a brand of logo wear. Just like it is | | | | anywhere. You will give price quotes on jobs only to |
| sometimes faulty print work that can sabotage a | | | | be told later that, "although your pricing is very |
| screen printing business, so too can jumping into a | | | | competitive, we have found the product for less |
| branding project without doing your marketing | | | | with another printer". This is normal. |
| research and making sure you have the capital to | | | | So be forewarned moms and dads, brothers, sisters |
| push the product line. Many brands of logo wear are | | | | and strangers alike. Screen printing for profit is much |
| successful and very profitable only because of the | | | | more than a hobby or a home project. It is an |
| marketing behind the product. | | | | endeavor that requires dedication and determination. |