| Attendees of conventions and tradeshows look | | | | Long after the convention has ended and the |
| forward to the collection of paraphernalia that they | | | | attendees have all returned home the collectable |
| will walk away from the convention center with. | | | | promotional advertising items live on. To help them |
| Throughout the world convention attendees have | | | | be recognized and remembered corporate |
| been trained to pick up the promotional advertising | | | | organizations have been placing their logo or product |
| items that sport a company logo and make a lasting | | | | brand on everything from shot glasses, to soda can |
| impression of a brand image. In recent years the | | | | coolers to golf balls. In an attempt to make a lasting |
| hottest and most collected promotional item sought | | | | impression and spawn brand awareness and loyalty, |
| after by conventioneers is the uniquely molded | | | | convention exhibitors use these image branded items |
| packaging designs that contain a compressed shirt. | | | | to entice consumers to take a closer look at their |
| Compressed shirts are actually full size tee shirts that | | | | products and make purchasing decisions while |
| have been formed and molded to fit a specific | | | | attending the tradeshow of convention. |
| shrink-wrapped shape. These fun designs can be | | | | By being in the top of mind through promotional |
| formed with iconic images of company logos or | | | | advertising, when it comes time for business owners |
| shaped into the form of sports equipment, | | | | and purchasing to make their choices and |
| transportation vehicles, individual letters or numbers | | | | recommendations for the office, promotion items |
| and a myriad of other forms. Underneath the colored | | | | such as compressed shirts help to sway the decision |
| packaging is the tee shirt that carries the logo or | | | | makers decisions and buy from the merchants that |
| printed advertising message of the company handing | | | | present the memorable marketing items. |
| out the compressed shirts. | | | | |