How A Canned “On Hold” Message Can Back-Fire

ody">system works.” Meanwhile, the caller
Do you ever get the sense much of your jobperceives the silence as “Oh dang, have I
involves protecting your customers from their ownbeen disconnected?” Even worse, they
decisions? This falls under that category.could interpret it as “these people must not
Perception is an interesting beast. One person canwant my business!”
perceive an event as one thing while someone elseFor the most part, business owners recognize that
perceives it a completely different way.this on hold silence creates a sub-optimal experience
Take the “silence-on-hold”for the caller. As a way to fix (as opposed to solve)
experience as an example. This is when you call intothe problem, someone within that company calls an
a business and either immediately or soon after areon hold messaging company to get a generic on hold
placed on hold. To the business owner this isrecording.
accepted as “how a corporate phone