| What does it take to make a memorable logo? | | | | incredibly successful sports brand. Would the |
| Really, what design is necessary to make your | | | | McDonald's logo work in the same way if it was in |
| company logo literally jump off of the page? Logos | | | | black and white? Absolutely not. Color is often the |
| are what symbolize the overall brand of a company | | | | most significant portion of the logo design since it can |
| or product, making customers recognize the brand | | | | create psychological responses in its viewers. As an |
| and become instantly attracted to it. Some of the | | | | example, red symbolizes energy and movement, |
| most famous logos use a combination of color and | | | | while blue offers a state of wisdom and calm. Green |
| symbol to personify their brand. As the perfect | | | | can be used to represent luck, money, and nature, |
| example, we are all familiar with the golden arches of | | | | and yellow is often used to personify optimism, |
| McDonald's. In essence, it is a bright yellow "M", | | | | happiness, and laughter. Nonetheless, many |
| making it jump off of the page or print so that | | | | companies choose a symbol over color since a |
| people immediately know what it is. You can see in | | | | picture is worth a thousand words. In these cases, a |
| this example that the McDonald's logo depends largely | | | | combination of text and images can be used to |
| upon its use of color for its success. Compare this | | | | represent a brand and what type of products or |
| with other simple logos that do not include color or | | | | services that they offer. With these ideas in mind, |
| even wording, such as the Nike symbol. This is a pure | | | | you must ask yourself what you want your signature |
| symbol in itself in the form of a check mark, yet it | | | | logo to convey, and whether it requires color, a |
| gets the job done in creating recognition for this | | | | symbol, or both. |