| How much does it cost to get a logo designed for | | | | that if you are sued for trademark infringement you |
| your business? The correct answer to this question is | | | | will not be able to take legal action against them if |
| anywhere from nothing up to hundreds of thousands | | | | they are outside the US. Local designers will always |
| of dollars. | | | | confirm that you will indeed own the rights to your |
| You could generalize and say that you get what you | | | | unique logo design. |
| pay for. This statement would be true 70% of the | | | | 4) Service level - The more expensive package you |
| time but there are definitely many cases where | | | | go with the more will be included. Take note of how |
| people spend a lot of money and get rubbish and | | | | many designers will work on your case, how many |
| cases where people spend only a little and get a real | | | | unique initial concepts you will be offered and how |
| branding jewel that works wonders for their business. | | | | many chances you will have to request small changes |
| So it is worth putting some thought into the process | | | | (rounds of revisions). |
| of choosing a designer. | | | | Ask about the guarantee policy before you go ahead |
| Here are some factors that will affect the price that | | | | and order. Find out if they will offer a complete |
| you pay for a logo. | | | | redraw if you don't like the concept or if they will |
| 1) The free model - Do it yourself logo design | | | | refund your money in the case that you don't like |
| templates are available online for little of no cost. You | | | | what they present to you. |
| can throw something together with some clip-art, | | | | Delivery time can vary between companies and other |
| customize the name and you're away laughing. The | | | | factors can affect pricing such as the format that |
| downside is that you won't be able to trademark the | | | | you get your files in. |
| design and without schooling in good design practice | | | | 5) Design Quality - Definitely the most important |
| your results will likely be amateurish. Some cheaper | | | | factor in determining how much a logo design should |
| logo companies will put something together for you | | | | cost. If you are paying top dollar and plan on |
| but they will sell the same logo many times over so | | | | spending over $1000 you should first seek proof that |
| you are not getting something original that can be | | | | you will end up with value for money. Check out their |
| copyrighted. Going for a custom logo design is the | | | | design portfolio, ask for references from other |
| best option as you will have a designer put | | | | customers, find out how experienced and qualified |
| something unique together that is taylor-made to | | | | the designers really are and even seek evidence that |
| your company branding needs. | | | | they have won some design awards or competitions. |
| 2) Meeting face to face - If you go for a local | | | | Think about why you need the logo. If its just for a |
| designer you will benefit from face to face | | | | website or a short term project you should be fine |
| consultations to discuss the project but this comes at | | | | with some of the cheaper service providers. If, |
| a price. Online logo design firms cut costs by avoiding | | | | however you are building a future fortune 500 |
| coffee drinking sessions with clients and will still | | | | mega-corporation then you may want to spend at |
| understand your needs from the briefing form that | | | | least $300 to $400 and possibly a lot more. |
| you fill out online. Web based designers also cut | | | | Generally you can get a reasonable good custom logo |
| overheads by working in back offices instead of | | | | design online for between $25 and $200. The high |
| fancy design studios. | | | | end operators will tell you that you can only get junk |
| 3) Location of the company - Western designers | | | | at this price level but in my opinion they are wrong. It |
| usually understand how to brand western companies | | | | is possible to get a great logo online for a low price. |
| better than foreigners, however there are some | | | | How much should an online logo design cost? As |
| great designers in places like the Philippines and India | | | | much as you are prepared to pay. But don't kid |
| who will work for much cheaper. The problem here is | | | | yourself that price is everything. |