| Planning your company's attendance at an industry | | | | always receptive. Those include printed pens, tape |
| conference can be nerve-wracking, but one part of it | | | | measures and carrier bags to hold flyers and |
| can be simple if you put a little forethought into it. | | | | information about your product. At a conference |
| Well-chosen conference gifts can pay off big for | | | | where the main activity will be attending seminars |
| your company in terms of exposure and new | | | | and meetings, conference folders with pads and pens |
| business. The key is in deciding the purpose of your | | | | are extremely popular and useful, and company |
| attendance at the conference, and making your plans | | | | t-shirts nearly always "sell" out. |
| accordingly. These are some of the most common | | | | Q. How many items should I buy for a conference? |
| questions asked about choosing conference gifts. | | | | A. That depends on the conference size, of course, |
| Q. Why should I give out gifts at a conference? | | | | but as a general rule of thumb, you should order at |
| A. Everyone loves a free gift. Even if your main aim | | | | least 75% of the number that you know will be |
| in attending a business conference is to learn about | | | | attending the conference. Leftover conference gifts |
| new developments in your industry, it's a wonderful | | | | can always be reused in other promotions if you |
| opportunity to publicize your company and make | | | | don't date them. |
| others in your business more aware of you. | | | | Q. When should I order conference gifts? |
| Giveaway gifts with your company's name, brand or | | | | A. It's possible to order some conference gifts on a |
| slogan on them will make your company more visible | | | | quick turnaround if you haven't thought about it till |
| and more recognizable down the road when your | | | | the last minute. In general, though, you should figure |
| company's sales reps call on people. | | | | on giving the promotional items company at least |
| Q. What sort of conference promotional items are | | | | three to four weeks lead time, especially if they are |
| the most popular? | | | | developing the artwork for your order. |
| A. Honestly, that depends on the conference, but | | | | Q. How much should I plan on spending for |
| there are perennial best sellers to which people are | | | | promotional conference gifts? |