| If you want your staff to dress appropriately for | | | | details on, so that your name and number is visible to |
| work, then you might have decided that you need to | | | | everyone who sees your staff. In the same way |
| introduce corporate clothing. | | | | that you have business cards, your shop details on |
| Here's how to get it right first time. | | | | your carrier bags, and your vans have your logo and |
| 1. You'll want to decide why your staff need to wear | | | | website address on, why shouldn't your clothing too? |
| corporate clothing, and what you want it to achieve. | | | | 7. You'll want to give a professional impression to |
| Are you fed up of your customers seeing your staff | | | | your customers, so that they can be confident that |
| in ripped jeans and dirty T shirts? Do your on site | | | | you can do a good job. Looking smart shouldn't be as |
| engineers look like they could do with smartening up? | | | | important as having the skills and experience, but first |
| Are you worried about the safety of your staff | | | | impressions count. |
| whilst on jobs? | | | | 8. Your customer will appreciate the smart nature of |
| 2. You'll need to establish what you need your | | | | your staff. Perhaps your engineers turn up when a |
| corporate workwear for. Are you a small shop? Firm | | | | pipe has burst, or a car has broken down, or to fit a |
| of painters? Electricians? Mechanics? Different roles | | | | kitchen or fit a new roof you'll want corporate |
| will require different sorts of clothing. | | | | workwear that looks smart and suitable. |
| 3. It's important to determine what sort of work | | | | 9. As well as looking smart for your customers, you'll |
| clothing will be required. You might want polo shirts | | | | want clothing that will set you apart from |
| and fleeces, or perhaps T Shirts and sweatshirts will | | | | competition. You'll want to stand out for all the right |
| be most appropriate. Will your staff be working | | | | reasons. You might have the best products, and the |
| indoors or outdoors? Will they be working in the rain? | | | | best service, or the most qualified and experienced |
| 4. You might need your corporate workwear to have | | | | engineers, but if your staff don't look good, |
| certain features, such as big pockets, or hoods, or | | | | customers will go elsewhere. |
| maybe you'll need high visibility workwear, or warm | | | | 10. No matter what work clothing you buy, you'll |
| gloves. | | | | want to make sure that you get value for money. |
| 5. It's essential that the corporate clothing is durable | | | | The cheapest corporate workwear isn't necessarily |
| and well made, so that it is long lasting. If you know | | | | the best value if it has no pockets, or needs |
| that your staff demand a lot from their clothing, then | | | | replacing every month. The most expensive |
| you'll want to get it right, and not have to keep | | | | corporate clothing might be offer the best value for |
| replacing it. | | | | money, if it lasts s long time and fits well. |
| 6. You might want to get your corporate clothing | | | | Now you know what to look for, perhaps now is the |
| embroidered with your company logo and contact | | | | time to buy the right corporate clothing. |