| True or False? | | | | 2. Evaluate and pick the best trade show where you |
| Using promotional shirts and apparels as your trade | | | | can meet your target market. |
| shows giveaway will always yield positive results for | | | | Not all trade shows are for your company. It takes a |
| your business. | | | | lot of preparation, a good strategy and man power |
| False. | | | | allocation just to attend one trade show. In choosing |
| Like any marketing strategy, giving away custom | | | | which trade show to participate in, take into |
| clothing will not always guarantee success to your | | | | consideration the geographic, demographic and |
| campaign. All marketing strategies, from the simple | | | | psychographic factors that dictate who your target |
| distribution of promotional items to a nationwide | | | | market is. For instance, if you are in the real estate |
| tri-media campaign, are just tools that can help you | | | | industry, you might want to skip on attending a |
| reach your goals. The same is true when used in the | | | | general construction summit. If this construction trade |
| trade show setting. The overall effectiveness of your | | | | show is one on property development, that's when |
| trade show apparel giveaway strategy is largely | | | | you can put it up for consideration. |
| dependent on how you wield these "tools" in relation | | | | 3. Choose and design the perfect trade show clothing |
| to your target objectives. | | | | to fit your market, event, and brand. |
| Now, the next question that you should ask is this: | | | | Again, based on the segment you are targeting, you |
| How can you effectively wield a promotional | | | | should choose the appropriate promotional product |
| giveaway strategy in attaining your goals? | | | | that your target market will appreciate. Design also |
| Again, like any marketing strategy, there is no exact | | | | plays a big factor in the success of your campaign. |
| formula that you can follow in order to be successful. | | | | Examples of design issues to focus on are saliency of |
| Every marketing guru will have his or her own | | | | logo to t-shirt colors and the clarity of message on |
| "proven" approach in maximizing the ROI of your | | | | printed shirts. |
| marketing budget, but in truth, there is no clear and | | | | 4. Plan a distribution program for your promotional |
| exact path that will be applicable to all. The reason | | | | items during the trade show which should answer the |
| for this is that each industry, and each company in | | | | following questions: |
| that industry will require a different set of strategies | | | | - How can your target market find or get attracted |
| to fit their own strengths, culture, and values. | | | | to your trade show booth during the event? |
| Though, what is possible is to have a set of | | | | - How can you effectively distribute your trade show |
| strategies that can serve as a skeletal framework | | | | apparel? |
| for your own customized approach. This set of | | | | - How can you deliver your message (sales pitch) or |
| strategies, for certain, will not cover all the aspects | | | | gather information from your target market (contact |
| that can help you achieve a successful marketing | | | | details) during the distribution process? |
| campaign. But what these strategies can only do is to | | | | 5. Create a system to organize all gathered info. |
| provide you the guidelines that you should expand on | | | | This step is often overlooked since most believe that |
| to fit your own business. | | | | the success of the promotional item campaign is only |
| And as for the trade show clothing strategy, below | | | | measured by the success of the event itself. But in |
| is the framework that your program should have: | | | | truth, this step will separate the weak from the |
| 1. Do an extensive research on your target market. | | | | strong marketing strategy. A solid system in |
| It's never about you, and it's always about them. | | | | organizing your gathered info will often determine the |
| Doing a thorough market research is something that | | | | ROI of your efforts. |
| should be present not just in the promotional items | | | | 6. Design a lead follow-up program from the gathered |
| strategy, but in ALL marketing strategy. Remember, | | | | information. |
| a trade show is the venue for you to meet your | | | | In other words, call and follow-up on your gathered |
| target market face-to-face. Even before you step | | | | leads. |
| inside that arena, you should already know what they | | | | These 6 steps will guide you in making a promotional |
| want. That way, they become more responsive to | | | | giveaway strategy, such as customized clothing, |
| your promotional strategy. Again, a trade show | | | | work for you. Again, you should remember that this |
| apparel strategy may or may not work for the | | | | is only a framework and your campaign should never |
| occasion, but knowing your market well increases the | | | | be limited to what is provided above. |
| likelihood of its success. | | | | |