| It's possible to use graphic design to create a | | | | wants to convey. |
| corporate theme that can make an impact. Though | | | | * Graphic design should be company related in terms |
| you can use words in advertising, there is nothing | | | | of product or service |
| that has the visual appeal of graphics. The graphics | | | | * Graphics should be well designed and not |
| give people something they can easily remember in | | | | incorporate too many colours unless multiple colours |
| addition to creating a unifying theme or concept that | | | | specifically reflect the business |
| runs throughout the company literature, packing and | | | | * Graphics should be clear and consistent |
| shipping materials, forms, marketing materials and | | | | * Only use one logo graphic on all materials for |
| anything to do with correspondence including | | | | consistency |
| letterhead paper and envelopes. | | | | * Create graphics that can also have the same visual |
| Graphics are that "something extra" that can set | | | | appeal on a website |
| your company apart from the competition when it | | | | * Choose colours carefully so they enhance the |
| comes to making customer recall easy. The graphics | | | | graphics and don't overwhelm them |
| make it possible to change an ordinary business | | | | Graphics that build a corporate theme are also |
| message into a powerfully visual marketing tool. | | | | beneficial to employees. Corporations often purchase |
| "Image-ine" That! | | | | company shirts with the company graphics printed on |
| First impressions really do count. When people look at | | | | them and also use the branded graphics on human |
| your logo and any other graphics you use on your | | | | resource materials in order to generate employee |
| business materials, the image you want to portray | | | | loyalty and a sense of ownership. Graphics which |
| should be conveyed. The graphics can make a real | | | | create a theme are powerful and unifying. |
| impression on those who receive your company | | | | Graphically Speaking |
| materials. But they serve your company well when it | | | | Well done graphics used to create a corporate theme |
| comes to employees also. | | | | speak volumes without words. The graphics enhance |
| A corporate theme is a unifying vision or mission that | | | | marketing and business materials while creating a |
| keeps people on track. When creating the logo, | | | | common theme throughout the company itself. The |
| shipping materials, forms, letterhead and materials, | | | | graphics in a logo can be used on all printed materials |
| you want eye catching graphics that are not | | | | and on the website making it the common factor. |
| overdone. People can remember graphics much easier | | | | When the graphics are carefully created using |
| than they remember words. | | | | creative design and crisp brilliant colours, the result is |
| The graphics you choose should reflect the corporate | | | | company branding. Graphic design is one of the most |
| theme, but they go far beyond that intent. The | | | | effective marketing tools your company can use. |
| graphics enable you to tie together everything to do | | | | The chosen graphics promote your business and |
| with marketing and customer contact and even | | | | provide a stimulating concept which brands the |
| many employee related activities. The graphics should | | | | company. |
| be memorable and reflect the image the company | | | | |