| Iconic Logos - The Most Common And Effective | | | | retained in audience brain. There are a particular |
| Logo Forms | | | | category of business where Illustrative Logo suits the |
| Iconic logos are the simplest form of logo design. | | | | best. This actually depends upon the target audience |
| They usually represent a unique and a simple symbol | | | | of the company. Often Companies offering services |
| signifying a particular aspect of the company. Iconic | | | | such as Casinos, Restaurants, Coffee Shops, Gaming, |
| logos are the most common form of logos so much | | | | Travel, Recreation, Adventure Sports, etc opt for an |
| so that most of the common logos which we see in | | | | Illustrative Logo design to connect with their |
| our day to day life are iconic. Though the iconic logos | | | | customers. Illustrative Logos are highly detailed and |
| are very simple in their construction and make, but | | | | eye catching. Because the illustrative logos are highly |
| they are very difficult to design despite of their | | | | detailed, it becomes very easy for the customer to |
| simplicity. The designer has to analyze the | | | | understand what products or services are being |
| requirements of the company and come up with a | | | | offered by the company, though a very professional |
| unique symbol which signifies a particular aspect of | | | | logo designer is required to maintain a balance in an |
| the company which the company wants to portray. | | | | illustrative logo. There are various ways which a |
| Though it might look simple, designing an iconic logo | | | | company can adopt in order to create an illustrative |
| requires professionally trained and experienced | | | | logo. |
| designers who can conceptualize symbols based on | | | | Using a Mascot |
| company's input and specifications, considering all the | | | | A Mascot is a unique character that is created for a |
| pros and cons of a particular symbol as a logo for | | | | Company, Event, Person, Show etc to depict a |
| the company. | | | | particular set of products or services offered by the |
| Though the iconic logos are simple in their | | | | company. It can be an animal, human, object etc. An |
| construction but have huge impact on the audience. | | | | illustrative logo can be created by using a custom |
| Iconic logos usually tend to become the identity of | | | | created mascot or character, which through its |
| the company. Here are a few examples of iconic | | | | actions depicts a particular aspect of a company for |
| logos. | | | | which the logo has been created. |
| Pros Of Iconic/Symbolic Logos | | | | Pros Of An Illustrative Logo |
| The development process is less time consuming as | | | | Since it is a detailed graphic representation various |
| compared to an illustrative logo, hence it cheaper as | | | | aspects of a company can easily be explained, |
| compared to illustrative logo. Symbolic logos can be | | | | provided the designer is experienced enough. It is |
| printed in smallest of sizes without any difficulty. It is | | | | visually more attractive as compared to icon/symbolic |
| easier for the audience to visually absorb the logo | | | | logo. Lesser chances of copycats as illustration usually |
| and remember the logo for a longer duration of time. | | | | depict a particular scenario. Various variations of the |
| Iconic logo can be easily printed with spot colors. The | | | | character can easily be created to depict another |
| iconic logo prints perfectly in black and white as well, | | | | aspect of the company. Looks great when printed on |
| without losing the identity. Creates an exclusive and | | | | company T-Shirts and other accessories More |
| unique identity for the company. Iconic logo can be | | | | effective when animated. Cons Of An Illustrative |
| easily edited and produced in a number of colors. Can | | | | Logo |
| be easily embroidered on company's t-shirts. | | | | It turns out to be expensive as it is harder to create |
| Cons Of Iconic Logos | | | | and takes up more time. It becomes difficult to print |
| Not as visually effective as an illustrative logo. It is | | | | such a logo in small sizes. It takes up time for the |
| very difficult to create a unique symbol. It requires a | | | | audience to create a permanent impression of the |
| good catch line or tag line to effectively explain the | | | | logo in their brains. Requires very experienced graphic |
| concept. It can look like clip art if it is not designed | | | | designers to create this kind of a logo. Might not print |
| effectively. | | | | effectively in Black and White. Depicts a very |
| Illustrative logos are a more complex logo forms. An | | | | particular set of products offered by the company. It |
| Illustrative logo is a detailed and much more complex | | | | is expensive to animate such a logo. In most cases |
| graphical depiction of one or more important aspect | | | | spot colors cannot be used to print such a logo. A 4 |
| of a company. Completely opposite to iconic logos an | | | | color printing process is required to print, and if not |
| Illustrative logo is very detailed and is not easily | | | | printed carefully minor color variations can come up. |