| There's many a time when we get stuck on a | | | | and brand personality, the company's core business |
| problem, and tend to think that it is impossible to do | | | | value proposition and the company's primary brand |
| it. And just being on the verge of scrapping the idea, | | | | message. This important information should be |
| we come across a billboard of ADIDAS flashing the | | | | squeezed into a single creative line defining the |
| tagline- "Impossible is nothing"; we feel inspired. We | | | | company's branding strategy for both company |
| look at our laptop; APPLE, saying, "think different", | | | | employees, which is sometimes overlooked, as well |
| and we begin to think something new. And just when | | | | as the general people who would see the company |
| we hit a new way of solving the problem, across the | | | | logo and tagline in many different marketing forms |
| street, NIKE flashes, "Just Do It". We go ahead with | | | | and across numerous media outlets. Corporate |
| the idea! | | | | taglines should be very easy to remember and should |
| Tag lines give a brand the momentum it can only | | | | have a high recall value. People should tend to |
| dream of, if it is used the right way. It is very | | | | remember them for a long period of time. For |
| important to develop a catchy corporate tagline in | | | | instance, the Reebok tagline "I am what I am" is |
| addition to a great corporate logo that will effectively | | | | remembered to this date. The Budweiser "This Bud's |
| communicate in one sentence what services or | | | | for You, Volkswagen's " Drivers wanted" are few |
| products your company sells. Taglines should give an | | | | other popular taglines that managed to create the |
| insight into the company's philosophy, services and | | | | right buzz around the brand. Moreover, people tend |
| offerings. A good tagline is related to the company's | | | | to use some of the catchy taglines in their daily |
| promise and can help to reinforce and educate a | | | | vocabulary, which indicate the popularity of the |
| potential customer about the company. The tagline | | | | taglines. If you can get people repeat your tagline in |
| should always appear below the logotype, | | | | casual conversations, for example the McDonald's |
| proportionate to the size and position unless specified | | | | tagline "I'm loving it." is a part and parcel of people's |
| otherwise. It is important to maintain consistency in | | | | daily conversation. Herein lies the success of your |
| the tagline of your company; it should not be | | | | company. |
| changed or distorted with time. For the logo and the | | | | The best possible way to create a good tagline is to |
| tagline to be effective, a clear space ensuring | | | | do a soul search, understand the company's |
| maximum visibility and impact on every | | | | positioning and personality. This soul search will be |
| communication is essential. No other element should | | | | able to generate a list of tagline options, which would |
| make inroads between them. | | | | echo the company's message. The challenge is, |
| There are no hard and fast rules about when to use | | | | however, to choose the right tagline from this list. |
| a tagline but there are some very important rules | | | | The chosen tagline could be reviewed through a |
| about how to use it. The tagline used in your logo | | | | sample audience group and then be given the green |
| should be unique and should always be in close | | | | signal if it elicits positive response. The tagline should |
| proximity to the logo of your company. A simple logo | | | | be created to ensure perfect synergy with the |
| with a unique tagline creates an everlasting impression | | | | company logo. The font and the styling of the tagline |
| on everyone. The logo design of Accenture is ">" | | | | should adhere to the logo, color code and corporate |
| which implies "Accent to future" along with a tagline | | | | guidelines. |
| "High Performance Delivered"- don't you think it is a | | | | Brand will serve as a foundation for all company |
| unique and a consistent brand identity producing a | | | | efforts and endeavors and will prove to be the most |
| visual communication. | | | | valuable communication asset. Maintaining visual |
| The tagline should be easy to remember and reflect | | | | consistency of a company logo design is vital to build |
| the following - the company's primary brand position | | | | and preserve the integrity of this brand. |