| When it comes to creating tangible marketing | | | | sports bar in the area. Two marketing |
| materials, working within your budget can be a | | | | representatives for Jeremiah Weed-a flavored vodka |
| challenge. Unfortunately, many businesses make the | | | | company-were handing out cozies and t-shirts. About |
| mistake of compromising quality for quantity. You | | | | five people mentioned the soft texture of the shirt |
| may think that by saving money on your marketing | | | | and its great fit. This led to a discussion about quality |
| materials with a lower-quality option that you'll reach | | | | vs. quantity. Several of my friends mentioned that |
| more prospective clients than if you create | | | | they are frequently given poor-quality promotional |
| higher-quality materials with a lower quantity. | | | | t-shirts at events, sporting events, or venues, and |
| Think again. | | | | never wear these items. They're usually too large, |
| If you want to influence others to promote on your | | | | too rough, or too ugly to even wear to the gym. |
| behalf, providing them with quality materials that they | | | | Those promotional t-shirts get thrown in the garbage. |
| can use in everyday life is essential. When your | | | | With the Jeremiah Weed shirts, nearly all my male |
| marketing materials are being used by key | | | | friends said they would wear the shirts on a |
| influencers, you gain even more exposure than you | | | | weekend or to the gym. Many of the girls said they |
| would by handing out poor-quality materials at a | | | | would wear the t-shirts to the gym as well or as |
| larger rate. These promotional products almost | | | | nightshirts. |
| always become cleaning rags or are donated. | | | | Many of the people at the sports bar that night |
| Many times, when businesses hand out | | | | were key influencers, and the people they would |
| logo-embossed t-shirts as a marketing tool, they | | | | come in contact with while wearing the Jeremiah |
| purchase generic t-shirts in bulk, compromising the | | | | Weed t-shirt could be potential customers. |
| quality of the shirt. What these companies fail to | | | | Moral of the story: Always choose quality over |
| realize is a poor-quality marketing product will never | | | | quantity when it comes to your promotional materials. |
| be used by key influencers. The result: your | | | | People will be much more likely to use them in their |
| marketing dollar is wasted. Below is an example of | | | | everyday lives, and, therefore, you'll gain much more |
| one company that chose quality over quantity... | | | | exposure-not to mention you'll get more bang for |
| Last week, my friend had a going-away party at a | | | | your marketing buck. |