| To market a t-shirt clothing line offline the most | | | | Target people in industries that get to talk to their |
| important key to success is not putting all your eggs | | | | customers at their jobs. For example you might want |
| in one basket and marketing relentlessly. You don't | | | | to give some hair stylists some free t-shirts or the |
| need to spend a lot of money to market your t-shirt | | | | mailman etc and they might talk up your line to their |
| company effectively, but you do need to spend a lot | | | | customers. Do everything you can to generate |
| of time and energy. The first thing you need to do is | | | | positive word of mouth. |
| talk your site up wherever you go. Print brochures | | | | Posting a flier at a local community bulletin board or |
| and business cards and if you meet some new | | | | at the local university is another way to get your |
| people let them know you are in business. Join clubs, | | | | t-shirt name out there without spending a bundle. |
| your local chamber of commerce, and frequent | | | | You could even make some very low key posters |
| bookstores/coffee shops to talk to people. When | | | | and post them in university dorm buildings to show |
| networking start asking about what they do and ask | | | | that you are less corporate than most marketers. |
| some open ended questions until inevitably the topic | | | | You can run t-shirt contests with bars for the best |
| will switch to what you do. Talk up your clothing line | | | | kareoke singer and award a free shirt. Also don't be |
| t-shirt site. You can even use your friends as t-shirt | | | | afraid to be weird and silly to market . Maybe dress |
| models to get people involved as much as possible. | | | | up in a jester outfit and sign twirl the name of your |
| To generate some buzz you want to get some good | | | | web site or if you have dignity think of something |
| word of mouth. Have your friends and family mention | | | | else. The possibilities offline are endless it just takes |
| your line or site to others as much as possible. | | | | ingenuity and hard work. |