MLM Training - How to Keep Your Downline Interested, Focused and Productive

This MLM training bulletin is about how you as a- At every MLM training meeting you do, you should
leader can add incentives so your network marketinggive at least two awards to high achievers. If you do
downline will produce more.a newsletter be sure to recognize your achievers in
What I'm going to share with you here DOES NOTthe newsletter. Get their picture with their guest(s).
REPLACE what you can read in "Nine Proven Actions- Weekly, whoever had the most guests at the
to Get Your Downline Producing More," an article thatmeeting or everyone who had over three guests
discusses the importance of a well trained MLMgets a free dinner.
distributor. Proven MLM training is the backbone of- Professionally done certificates – in a frame
motivation. Nothing motivates a person more thanready for hanging on their wall.
fully knowing what to say on the phone, how to say- Recognition pins are good.
it, and having confidence that they can do that.- Prospecting leads for high activity. Like whoever has
So in conjunction with a well-trained MLM downline,the most number of prospects on the MLM
here's how I recommend you use incentives to growopportunity conference calls gets 20 free leads.
your network marketing business. Adding incentives- Apparel – such as company shirts or hats.
can be thought of as games you can play to keep- Convention tickets are a great one. Everyone who
your MLM business fun and in the spirit of play. I'msponsors five new distributors in the next two
talking about dynamic, exciting incentives to increasemonths get a free national convention ticket.
your MLM downline's enthusiasm, and make them- Travel is always a good one – ski trip, beach
excited and looking forward to doing the business.trip, cruise, family trip.
And in turn, have that enthusiasm translate intoPoints that can hurt your program…and your
products sold and new distributors signed up. ThisMLM income:
also creates a fun culture around your network- Lack of MLM training – I've mentioned this
marketing organization.already but it tops the list as being most important.
As hard as it may be to believe on the surface, it is- Reward the achievers immediately at the end of
widely acknowledged that distributor recognition is asthe program period. Don't wait.
effective a motivator as an increase of income.- Keep the program simple. If there's a ton of twists
Recognition raises self-esteem. It shows yourand turns – no one knows what they have to
distributors that you care about them, and you valuedo.
and appreciate the effort that they put forth. You- Frequent winners – if the same people in
can't put a price tag on that. And once they knowyour MLM organization win every time, others get
that you care about them BY YOUR ACTIONS, theydiscouraged. Change the program so that it rewards
will show you something you may not have thoughtthe super achievers as well as others.
possible. They will give you their best performance- Lack of follow up after the program – at
ever.the end of the program right after the awards
What you're trying to achieve with incentiveceremony, pass out a 3×5 card and ask for
programs is an increase of performance. The twocomments.
important factors are:a) What performance to- Lack of communication – someone has to be
rewardb) What to reward achieversdriving the incentive program. This means constant
What performances to reward in your MLM business:communication. Send pictures of the destination if it's
- Any of the 13 activities in Pocket Tracker. (A littlea trip. If it's a car, send pictures of the car. Keep the
booklet I developed to keep track of dailyincentive in front of them a couple of times per
performance) Such as the number of appointmentsweek.
set, number of presentations, the number of retail- Lack of a good rollout. The means plan the
sales, etc.program. Plan the promotion. Plan the award.
- Total number of guests at MLM opportunityLet's say we're going to do a "School's Out" Game
meetings or on conference callsthat ends on June 1st. The winner gets a trip for
- New distributors per week/month/quarterfour people to Disneyland for four days. March, April
- Retail products soldand May are the performance months. The winner is
- Training steps completedleaving as soon as school's out! This gets kids
- Highest volume, highest increase in volume, andinvolved as well. We start promoting the program
highest increase in volume percentage and pin levelFebruary 15th. Awards ceremony will be at a BBQ
achievementouting on June 1st where all family members are
What to reward achievers:invited. At this event we will also announce the next
- Two things you should always do for smallprogram…"Back to School" Game.
achievements within your network marketingAs you can see this creates a wonderful unity
organization are handwritten thank-you cards andbetween everyone within your MLM organization as
delivered balloons or flowers. Those two thingswell as a fun culture.
should be a staple in your MLM business.Enjoy your MLM business!