| Can a group of heavily caffeinated young people help | | | | 2. Capture your client's information. It amazes me |
| pave the way for your business and branding | | | | how many businesses pay huge money to get their |
| success? Only if you look behind the surface and pay | | | | phone to ring, doorbell to chime, or email inbox to |
| attention to the real message. This morning I was | | | | ping. Yet they don't capture the client's information. |
| enjoying my morning Diet Dew and listening to the | | | | The Dew Crew takes things a bit further by asking |
| radio. The "Dewmocracy" commercial came across | | | | not only your contact information, but also offers to |
| the radio letting me know that "I could be part of a | | | | show you (via Facebook) what your friends thought |
| crucial moment in history...helping to choose the next | | | | of each flavor. |
| permanent flavor of the Mountain Dew." I'm sure that | | | | This is NOT about picking a flavor. It is about tapping |
| this "historic" moment pales in comparison to the | | | | into the primary communication style of your target |
| signing of the Declaration of Independence, or | | | | market. I highly doubt that someone marketing |
| marching on Selma, but I have always been | | | | dentures to senior citizens would utilize social media |
| fascinated by the unique and provocative ad | | | | as their primary communication method. Different |
| campaigns that my favorite soda churns out. | | | | vehicles are much more effective when reaching an |
| Here are 3 crucial ways that this ad campaign ties | | | | older demographic. If you are not that web savvy, |
| into your business and your career: | | | | find a high school or college age student to help you |
| 1. Understand what is important to your clientele. | | | | out with getting your presence out on the web. It |
| Most Dew drinkers are 12-30 years old. That makes | | | | doesn't matter how it gets done, it just matters that |
| them part of 2 pivotal generations: Generation Y and | | | | it gets done. |
| Generation Next. These generations DEMAND to | | | | 3. Keep in communication with your clientele. If you |
| belong to something. What better way to belong to | | | | are not in front of your prospects at least every |
| something than to be one of 3,200,498 votes that is | | | | other week, your competition is. Don't let them get |
| on store shelves. | | | | away. Whether it is an email magazine, articles that |
| Why not create some kind of promotion within your | | | | you write for industry publications that your target |
| business where people can vote for their favorite | | | | market reads, or simply sending a random card to |
| product or service within your business? Whether | | | | your clients; you need to stay on their radar screen! |
| you offer 3 unique styles of necklaces that people | | | | If you open your eyes and ears to what is going on |
| could vote on, a favorite new logo for your business, | | | | around you and implement a crazy campaign or two, |
| or a tee shirt design; people will gladly offer their two | | | | great things are bound to happen! |
| cents. | | | | |