| Corporations have always contributed to nonprofits. | | | | from partnering with a major corporation. If you are |
| It is to your advantage to establish good working | | | | a local community organization, consider how you |
| relationships with businesses in your community and | | | | might use this model to partner with a local business. |
| those you use as vendors. Recently it seems that | | | | Here's another great example, on a smaller scale, that |
| corporate giving has become a marketing theme. | | | | I came across today. A nonprofit purchased T-shirts |
| Take advantage of it! | | | | from an online provider of customized clothing. They |
| This generosity takes many forms. Have you read | | | | received this email message: |
| about (or been involved with) the new campaigns for | | | | ...I've located your homepage and made a $50 |
| Healthy Choice, Mott's or Quaker Oats? In all three | | | | donation to help you reach your fund raising goal. If |
| cases their multimillion dollar ad campaigns include a | | | | you find yourself needing more shirts in the future, |
| charitable aspect. Here's an example: | | | | we do have a sponsorship option that adds our logo |
| To celebrate the exciting new food and the brand's | | | | to the back of your shirt and saves you .50 per shirt! |
| commitment to help all Americans have healthful and | | | | Maybe that would help save some money and give |
| nutritious meals ... are donating $250,000 to Feeding | | | | us some great exposure as well. Also, we would love |
| America ... On April 18...will host an event to present | | | | to have you enter our ... contest. Send in a picture of |
| this donation to Feeding America... guests at the | | | | your team wearing their shirts and you may just win |
| event will paint a plate, symbolic of the night's | | | | a $100 voucher for your next order! |
| purpose...consumers who wish to take part in the | | | | That is a company you want to do business with! |
| donation and own one of the celebrity-designed | | | | They are smart marketers but you benefit. Be |
| plates can ... bid on the one-of-a-kind plates. | | | | creative and open minded as you look for |
| They are hoping that their altruism resonates with | | | | opportunities to partner with corporations, online and |
| consumers in difficult economic times. And for you, | | | | local businesses. Create your own opportunities and |
| the timing couldn't be better. If you are a national or | | | | take advantage of those that exist. |
| international organization, see how you can benefit | | | | |