| The site hoardings you see running around new | | | | finish and allows sites to be decorated a lot more |
| developments nowadays present businesses with a | | | | quickly but it also allow for quick replacement of |
| perfect opportunity for demonstrating the power of | | | | entire panels. The printed panels can even be applied |
| great design, as long as the hoarding structure is | | | | with anti-graffiti films to reduce vandalism. |
| well-prepared and built to last. | | | | From a recycling point of view, panels can now be |
| Advertising hoardings will potentially be on display for | | | | recycled and reused and materials are emerging |
| months with thousands of prospective clients passing | | | | which are themselves fully recycled. Printers are |
| by and the power of a great hoarding design | | | | increasingly reducing their impact upon the |
| complementing a scheme is not to be | | | | environment with solvent free latex inks making big |
| underestimated. It is worth spending time when | | | | inroads into the sign making industry. |
| designing a site hoarding as this is normally the largest | | | | A good display specialist, sign maker or large format |
| piece of marketing material you will produce during a | | | | printer can help with any aspect of advertising |
| campaign. Your audience consists of busy passers-by. | | | | hoardings from planning, through design and printing, |
| They will not stand and read a long essay about the | | | | to installation. They should help you throughout the |
| product you are trying to sell, so use short snappy | | | | process and point out any pitfalls that only they will |
| copy broken up with great attention-grabbing | | | | have the experience to know about. Using a display |
| imagery. Large images or illustrations are a great way | | | | specialist with a proven track record and a good |
| of drawing attention to the site. | | | | portfolio of working with well known brand names or |
| Innovative designers and their display specialist | | | | designers is advisable. They should also be able to |
| partners are now taking advantage of emerging | | | | demonstrate a valid health and safety certification |
| technologies such as LED lighting and interactive | | | | and relevant insurance. |
| screens to produce advertising hoardings that reach | | | | New developments often take place in exposed, and |
| out and grab people's attention. Remember that you | | | | sometimes remote, locations and the resulting |
| can also break out above the hoarding with the ability | | | | implications from wind damage are huge, including |
| to add cut out shapes or even producing special | | | | structural damage and loss, with possible injuries to |
| panels like vacuum formed panelling, natural surfaces | | | | members of the public. Periodic maintenance |
| like timber or even using grass. | | | | addressing structural integrity, as well as cosmetic |
| Advertising hoardings have traditionally been | | | | appearance, is, therefore, a vital for any company |
| produced using materials like marine ply. Paint was | | | | seeking to achieve creative impact in the safest and |
| applied to the surface and then vinyl lettering and | | | | most responsible way. |
| sign panels fixed over that. Many problems came | | | | Sites are expected to run all prospective advertising |
| from this process, such as vandalism, poorly prepared | | | | hoarding details past the temporary works engineer |
| surfaces and an inability to apply vinyl during cold | | | | to ensure that the final specification matches the |
| weather. However with the emergence of direct to | | | | location. Check with your display specialist as they |
| substrate printers and cheaper aluminum composite | | | | should provide you with a hoarding specification which |
| materials like Dibond it is now possible to print directly | | | | will help any hoarding contractors create a perfect |
| to sheets and fix them to a hoarding framework all | | | | canvas on which to display a successful advertising |
| year round. This process not only produces a superior | | | | hoarding campaign. |