| THE TRIED AND TRUE FORMULA | | | | are able to show you off to someone walking in the |
| We tell business people when they see us or call us | | | | street - at a reasonable unit price. Promotional |
| on the phone that just with their experience, a lot of | | | | T-Shirts have long been a tried and true part of this |
| the old values and tried and tested ways of doing | | | | basic promotional formula because t-shirts are great |
| things measure up to success when it comes to | | | | at displaying things to the world. We love putting |
| promotion. Here is a basic formula, a tried and true | | | | your commercial profile on a big blank tee. It just |
| formula for promotional success: | | | | looks so impressive. |
| (a) Purchase an affordable product line | | | | Impressive! You don't associate that word with |
| (b) Purchase a line that by unit breakdown is | | | | t-shirts because we associate this particular clothing |
| affordable to as many people as possible | | | | item with cheap. But you will. You will see how |
| (c) Promote your name and logo on products that | | | | impressive a tee with your name and logo on it can |
| are in common use | | | | be. |
| (d) Use people to promote your products - people | | | | Impressive! Because t-shirts have become a fashion |
| can be canvasses for your corporate profile. | | | | item in themselves. Tees have become a way of |
| That's right. Run of the mill working Joes and Jills can | | | | displaying humour, philosophy, team and cultural |
| canvass your business name and corporate logo by | | | | affiliation and in your case, they'll be identifying people |
| simply wearing what you represent to the world. In | | | | with the knowledge of your business. This is |
| the immediate sense, you are represented by a title | | | | knowledge you want people to have. And you can |
| or a symbol. Maybe a logo. | | | | have it for the price of a very affordable garment. |
| That's why you need to promote through items that | | | | |