| T-Shirts are more popular in today's youth than at | | | | Islands. |
| any other time in history and has created a huge | | | | Lotonuu's designs are as good as it gets, and one |
| demand for designer clothing all over the world. Many | | | | can only wonder what he has done differently that |
| are going for a casual wear than what it used to be | | | | got him greater results as screen printing is he's |
| 20 years ago. | | | | primary method. |
| A simple T-shirt and low waist jeans are the comfort | | | | When asked; Andre entertained us with a story of |
| wear for both genders. It's the common look we see | | | | one of his business dealings. "I was flattered in a small |
| in colleges, blue collar jobs, bands regardless of | | | | way when I approached one of our local stores to |
| genre's and literally everywhere else except for | | | | negotiate terms if they were to carry my line and |
| those with dress code oriented careers. | | | | the rep says while viewing my samples. He goes; "I |
| This is good news to the t shirt industry as it faces a | | | | already have a commitment to Diesel and Affliction |
| steep growth of demand in both quantity and quality. | | | | and this stuff is no different." He says probably |
| Worldwide, the quality of t shirts designs has made | | | | thinking I was trying to promote an off island brand. |
| vast improvements that it almost seems like the | | | | We had a good laugh after I told him this stuff is |
| industry has evolved overnight. The leading t shirt | | | | done right here on island." |
| manufacturers/printers in the market have reached | | | | "There's more exciting designs we can do with this |
| new heights in production and this is visible on the | | | | method than everyone else thought was possible" |
| streets today. | | | | says Andre |
| But big players can't satisfy the entire market, which | | | | "Our designs were always limited by our inability to |
| paves the way for small time designers/printers like | | | | prepare the screen to match what we have in |
| Andre Milford, designer for Although their quality | | | | sketch. But that's not a problem anymore. One of |
| designs could very well be mistaken as those by | | | | the hottest thing in the market today is very printer |
| some of the well known brands such as South Pole, | | | | friendly is the vintage style. This only requires a single |
| Affliction or Diesel, lotonuu's designs are more | | | | color which means one screen and focus has fallen |
| targeted to its selective market. | | | | heavily on the design. The ever evolving customer |
| According to its designer, this is due to a fierce | | | | has lost interest in colorful designs and have become |
| competition globally. "As tempting as it is to follow | | | | a bit focused on details." Andre |
| what every other designer is doing, there is an | | | | We will see what he means when his next line rolls |
| existing market locally that's totally untapped" Andre | | | | out scheduled to be out by early July 2010. |
| says referring to the market in Samoa and the Pacific | | | | |