| The choice of the tee shirt brand you print on can be | | | | may be the most difficult of all. These people will |
| an important factor in the satisfaction level of your | | | | push the limits of what you are able to do for them. |
| customers. It is important to know exactly what | | | | You will need to have great patience with this |
| your customer wants in a tee shirt. Some customers | | | | person. Be careful not to be pushed into a print job |
| may be purchasing tee shirts for their own company | | | | you are not comfortable in doing. This customer |
| or for a company they work for. They may be used | | | | most often will have a particular shirt they know |
| as a promotional give away or they may be for the | | | | they want or at least they will know exactly what |
| company's image and/or corporate identity purposes. | | | | style or quality garment they want. This person will |
| Some people are attempting to create a brand of | | | | often request garments that are difficult to print on. |
| logo wear. It is a must to know this information | | | | Once you have determined these factors and you |
| when suggesting a particular brand or style of | | | | understand the customer's needs, you will be in a |
| garment. | | | | better position to recommend or suggest a particular |
| When a customer is purchasing shirts for their own | | | | brand of shirt. As a general rule it is best to sell |
| personal business, they can tend to be more | | | | well-known, high quality garments. Selling a shirt that |
| discriminating in their choices. This will be true in all | | | | the customer is familiar with is easier and less |
| aspects of the process. The customer has a much | | | | wrought with risk. Hanes, Fruit of the Loom, Anvil, |
| more personal attachment to the project and more | | | | Bella, Jerzees, Outer Banks, Jonathan Corey, and |
| invested in the business as an entity. This person is | | | | Gildan are well known by many. Your customer |
| trying to create an identity and cares greatly about | | | | should be familiar with these brands. |
| what kind of image they are creating. It is important | | | | Be cautious when selling off brand garments made in |
| to be patient with this type of customer. It may be | | | | such places as Pakistan or Afghanistan. I remember a |
| their first time purchasing custom printed garments. | | | | shirt called the Swing Tee made in Afghanistan some |
| They might not know about the choices of garments | | | | years ago. The shirts didn't look so bad but they |
| available to them. | | | | often had a tendency to disintegrate when washed |
| Some customers may be buying shirts for a | | | | for the first time. Word of mouth is always the best |
| company they work for. Usually this type of client is | | | | form of advertisement for shirt printers. Therefore it |
| a bit easier to work with. There may be some | | | | is very important to sell high quality merchandise at a |
| standards or guidelines set forth by the company | | | | reasonable price. Let your product speak for itself. |
| itself but once those criteria are met, this customer | | | | For the most part, the general public does not |
| will be more relaxed to work with. You should be able | | | | understand what goes into printing a custom tee |
| to guide this customer through the shirt printing | | | | shirt. Choosing the garment brand is part of the |
| process a lot quicker whether or not though it may | | | | process. Most people don't realize how much work |
| be their first time. This customer may be required to | | | | needs to be done in order to produce a quality |
| request a certain brand of shirt. If not, they too may | | | | product that fulfills the needs of the customer and at |
| not understand the scope of garments available to | | | | the same time remains easy to print with high quality |
| them either. | | | | results for the printer. Remember, the faster you can |
| There are those that will buy custom printed | | | | print a high quality custom shirt job, the more money |
| garments for resale as well. People who are creating | | | | you make per hour, thus increasing the profitability of |
| custom printed garments for a brand of logo wear | | | | your work. |