| This is an interesting question which always pops up | | | | really like to go with the new company on the |
| from time to time. When any entrepreneur is | | | | market and prefer to go with established companies |
| launching a company and they are thinking of name it | | | | that sound like they have been around for years. |
| always crosses people's minds to just use their own | | | | Note that I said "sound like they have been around |
| name. For example, Joe Blogg's Sports Shop or Joe | | | | for years". This is where I make my point. If you |
| Blogg's recruitment agency. | | | | think of a new company name from scratch you can |
| This sounds really great and can be a great boost for | | | | easily get one that sounds powerful and like it has |
| your ego. Imagine how proud you will be telling | | | | been around for a long time. Using your own name is |
| people about your very own company which is | | | | very unlikely to have that effect and will even make |
| actually named after you. You even start to imagine | | | | it sound like you are a one man outfit which you |
| that your own name will one day become a big brand | | | | might well be, however you don't want people to |
| on its own. | | | | think that. |
| However, there can be a very strong argument | | | | Go for a company name that is quite catchy and |
| against using your own name for the company. | | | | already sounds quite domineering. This will help you so |
| Normally when companies start out they can be very | | | | much better in the long run as going with your own |
| small, this is only natural. However, when other | | | | personal name can be very risky. |
| people like to do business with a company they don't | | | | |