| Information is coming at us from all directions | | | | positiveslogans, "First one in, gets a hug (rhythm and |
| nowadays. | | | | action). |
| This pace requires us to demand that we receive it | | | | This slogan is a little too cute, yet it makes my point. |
| fast andpredigested in order to inch ahead of the | | | | Create Career Slogans |
| game. This alsorequires a new filing system method | | | | Do you belong to Toastmasters or give |
| for storing the bitesand bytes. | | | | presentations? Useslogans for the title, then repeat it |
| In this article, we will go into greater details on: | | | | in your content alongwith its meaning, and as the last |
| * Why slogans are important in today’s | | | | line. Watch how manymention its affects afterwards. |
| society fast-paceinformation systems. | | | | Create a new one for eachspeech. |
| * What is a slogan? | | | | Create interview slogans. Ones that help them |
| * Learn the six major types of slogans. | | | | remember you. |
| * The many uses for slogans. | | | | Know the company’s slogan. Create a slogan |
| * Seven ways to make slogans memorable. | | | | that builds onyou're your features and benefits of |
| First, lets create a clear definition for a slogan. | | | | why they need to hireyou. Use it during the |
| Aslogan is a noun, usually repeated and persuasive | | | | interview. You can create one thatcan use one or |
| thatcreates a memorable catch phrase, motto, or | | | | two of the different types: self-referencing, |
| jingle, thatexpresses a particular aim or concept. A | | | | metaphorical or inspirational. |
| concept that youwant to stick in your | | | | Slogans are powerful enough that people, like |
| audience’s mind like glue to paper. | | | | comedians andactors, have developed entire careers |
| Second, what makes a slogan memorable? Brevity is | | | | around them. Youdon't need to be famous to start. |
| first inline -- normally 10 words or less. Rhythm is the | | | | Slogans can even becomebook titles later on. |
| onlyexception to brevity. Rhythm is easier to create | | | | Business Slogans |
| if thereis an association to the receiver’s past | | | | In business, slogans are usable for |
| -- like aparticular jingle on TV during their teen years | | | | self-introductions,prospective presentations, on web |
| for thosenow in their 50s. I still hold one from a TV | | | | sites, in e-mailsignatures, and even speaking |
| ad long ago, | | | | engagements. |
| "Winston tastes good like a cigarette should." And I | | | | Example: You are a coach giving a presentation for |
| neversmoked. | | | | acontract with a company for life coaching or |
| An additional method is through repetition or | | | | businesscoaching. Create a slogan for a process or |
| languagevividness. More on this later. | | | | concept on whatapplications you will be using. Or give |
| Third, what are the benefits for using slogans? | | | | the process anacronym, like S.T.O.P. [something]. Let |
| Brevity, asmentioned earlier, meets the requirements | | | | the acronym be thestart of the slogan. Create one |
| of today’s fastpace. Slogans also influence | | | | for your complimentarysessions. You can also create |
| decisions, persuade, and addcredibility. Our brains are | | | | a slogan to share each weekwith your clients. |
| like filing cabinets. A sloganmakes it easier to file and | | | | Be creative, use a slogan in each of your sales |
| pull when needed. For NLPers,neuro-linguistic | | | | andmarketing processes, change them frequently if |
| programming, slogans create anchors. Whenpeople | | | | you need to. |
| repeat the slogan, then consider it filed. | | | | Sold a contract a year ago with one slogan, create |
| There are five major slogan types: | | | | another,and sell them another contract this year. |
| (1) A feature -- a uniqueness or difference between | | | | Use slogans in article titles, ebooks or books. |
| asubstance, product or object. Ex: "Write an ebook in | | | | Sometimes aslogan takes off and becomes so |
| 7days." | | | | memorable it becomes thebrand for a company. |
| (2) A benefit -- a result that someone receives. | | | | Coke Cola with the slogan, "The realthing," took |
| Remember,this saves you [time or money]. | | | | themselves to first place in the marketplacewith |
| (3) A question -- thought-provoking methods. "How | | | | these three words. Everything afterwards just |
| would youlike to be a millionaire in three years?" | | | | wasn'tthe real thing. |
| (4) A challenge -- a dare. Ex: The Marines, "We are | | | | Creating a Slogan |
| onlylooking for a few good men." | | | | Where do you start to build slogan’s? Re-read |
| (5) A structure -- a design or collection put together | | | | any of yournotes or material. Highlight phrases that |
| for asingle purpose. Ex: "The Abundance Center holds | | | | contain highenergy. Do you lead teleclasses, like I do? |
| all theinformation you will ever need to know on | | | | Askparticipants at the end of each call for two or |
| abundance." | | | | three wordsof what they are taking away. Whatever |
| There are seven ways to make a slogan memorable: | | | | they provide wasmemorable for them. Hear it multiple |
| (1) Make it exciting | | | | times, those are sureslogans. This also applies to pilot |
| (2) Be boastful or exaggerated | | | | programs you mightgive. Ask for feedback, they are |
| (3) Self-referencing | | | | usually built in slogans. |
| (4) Metaphorical, playful or humorous | | | | Ask, "What do I want people to remember about |
| (5) Inspirational or uplifting | | | | [me][mycompany]?" KISS it -- keep it simple and |
| (6) To trigger painful memories or possibilities | | | | short. That ispossibly a slogan. |
| (7) Use of vivid or freshful language | | | | Next, ask, "What do I want them to do?" This is |
| Okay, the basics are out of the way. Yet to come: | | | | anothertype of slogan. Yellow pages had a great one |
| How touse slogans in your personal life, career, and | | | | for years, |
| business. | | | | "Let your fingers do the walking." |
| Including examples for re-enforcement. | | | | Another way to create a slogan is to take two |
| Create Life Slogans | | | | phrases thathave parallel construction and place them |
| Life slogans help energize goals, dreams, and even | | | | together with acomma. Ex: Prizefighter Ali, "Float like |
| changebeliefs. One of my favorite slogans gets me | | | | a butterfly,sting like a bee." |
| jumping out ofbed every morning (benefit, | | | | Rhyme helps create memorable. Read poetry for |
| self-referencing): "Everydaybegins as a clean new | | | | triggers orlanguage that influences or inspires. |
| slate, I am free to choose what getswritten there." | | | | Ask friends for help. Make it a game at a meal event. |
| Is there a slogan that swirls around inyour head in | | | | Askclients too on feedback as to what makes you |
| the morning? Share it with others -- write apoem or | | | | memorable tothem. They always keep it short. |
| create a story about it. | | | | Be playful when creating slogans. Keep take of them |
| Playtime: Create a life slogan, two or three, that get | | | | too inyour business journal or in a slogan file on your |
| youhopping. Try them out for a day or two. Measure | | | | computer. |
| theirenergy from 1-10 (10 being highest). Share and | | | | Add and use them frequently. Encourage others to |
| ask forfeedback. | | | | do thesame. Success attracts success. Share it and it |
| Do you have children? Create positive slogans that | | | | will, |
| rhythmand trigger action. I don't recommend negative | | | | "Always attract back everything you need. |
| sloganslike, "Last one in, is a rotten egg." Create | | | | |