| In this age of ever competitive marketing collateral, | | | | variable printing service - full variable printing employs |
| having personalized and unique materials is an | | | | the use of top of the line computer technology and |
| advantage. Having marketing materials that stands | | | | the use of programming language in order to create |
| out and resembles your company identity perfectly is | | | | an algorithm that let's a computer create and print a |
| a great first step into building a successful business. | | | | random design for you. a specific algorithm will tell the |
| Because of this, you should consider several custom | | | | computer which elements to retain and which |
| printing options that you can take advantage of. | | | | elements to keep. This type of variable printing allows |
| These are the most basic of the custom printing | | | | you to have different prints for every copy.o |
| options that you can use and avail of that are being | | | | Custom size - if you want to stand out, then do not |
| offered by printing companies today:o Variable | | | | print in standard sizes. Today's printing technology |
| printing - variable printing is one of the most recent | | | | allows you to create designs no matter how big or |
| and most complicated of the services offered by | | | | small. You can specify the exact dimensions of your |
| printing companies. It is a digital printing method that | | | | prints and they will be printed with no problems at |
| enables you to mass produce your custom prints. it is | | | | all.o Different substrate - you are no longer limited to |
| sub divided into three categories depending on the | | | | paper as your only substrate. Vinyl, artist canvass, |
| design elements that are variable.o On-demand | | | | cloth, textiles and static cling pieces are materials that |
| short-run variable printing service - short run printing is | | | | you should explore and use.o Die cutting - through die |
| considered as variable printing since you are printing | | | | cutting services, you can make your prints into any |
| copies of a certain design for a particular target niche. | | | | shape or form depending on the need of your |
| And since this targeted niche is relatively small, you | | | | marketing strategy. You can also opt to have your |
| need to print different prints for different niches. | | | | prints with slits and pouches which is perfect as |
| Short run prints allows you to do this with out any | | | | business card holders.o Custom inks - there are also a |
| problems.o Selectable variable printing service - | | | | variety of custom inks that you can order. Metallic |
| selectable variable printing allows you to specify | | | | inks and pearl ink can be specially ordered and used in |
| elements in the design that you want to be retained | | | | your print projects. Pantone colors are also available if |
| and other elements that you want to be altered. An | | | | you have a specific color that you want and do not |
| example is when you are printing tickets and you | | | | mind the extra cost. |
| want to vary the control numbers. The design of the | | | | Custom printing is an ideal service especially if you |
| tickets remains the same but the numbers for every | | | | want unique set of materials that you can use for |
| copy are different. Another example would be in | | | | various requirements. It also helps in creating an |
| your direct marketing campaign where in your | | | | effective branding solution for businesses since it |
| postcards or brochures have the same design but | | | | helps them to stand out from the rest of the |
| different name and address specified in front.o Full | | | | competition. |