| Today promotional merchandise is booming in the | | | | own finished artwork either on a hard copy, CD, or |
| market, for the simple fact that advertising with | | | | via e-mail. Given below are 3 methods that are used |
| customised products and giving out promotional | | | | for printing these bags: |
| freebies have proved to be the most effective | | | | 1) Ink Printing: It is also called Flexo printing and the |
| strategy of marketing. Amongst this long list of | | | | number of carrier bags that can be 'ink printed' is |
| promotional gear is the simple carrier bag which on its | | | | unlimited. The design can suit your preferred size, |
| own has also proved to be very effective as it is | | | | style, colour and type of handle. The quantity will also |
| commonly used in most shops, stores and | | | | depend on the style of your design. For instance a |
| supermarkets. Business gifts too play an important | | | | carrier bag with a punched out handle can print about |
| role in keeping your product known in the consumer | | | | a 1000 bags, whereas a vest style bag can have a |
| world. These gifts should be of good quality and well | | | | print run of about 5000. This printing style can take |
| presented in order to achieve a good company | | | | up to six separate ink colours and certain presses can |
| image. If these gifts are given out in a good quality | | | | also take up full colour 'process' work. |
| carrier bag which has an elegantly designed and | | | | 2) Foil Blocked: Hot foil blocking is a specialised printing |
| printed logo and company name, it will definitely | | | | process. In this system metallic or matt foils are |
| create a good impression on your potential or | | | | transferred on to the material to be printed using |
| existing customer. | | | | heat and pressure. This type of Carrier Bag Printing is |
| Carrier Bag Printing is of vital importance as it should | | | | more suitable for smaller boutique type shops where |
| be able to convey that all-important marketing | | | | the volume of sales is much less. |
| message at just a glance. You can select your | | | | 3) Silk Screen Printing: This is a more expensive type |
| printing style, the colour or colours you wish to use, | | | | of printing which is done on selected items and not a |
| the areas on the bag - either both or on one and | | | | style used for mass productions. |
| have a good product which can effectively have | | | | When carrier bags are elegantly printed they turn out |
| brand visibility of your company. You are also free to | | | | to be good advertising agents. A product that is |
| design your marketing message, and if you do run | | | | most known brings in the most revenue, making |
| into difficulties, most web stores of leading print | | | | advertising a vital area in the marketing arena. Take |
| companies have specialised personnel who will assist | | | | your time to select the right and best printer who |
| you in designing your carrier bag according to your | | | | could produce for you a good promotional product. |
| requirements. | | | | With the right product your company will always see |
| You can select from a number of methods for | | | | an increase in revenue. |
| Carrier Bag Printing. Most web stores accept your | | | | |