| Undoubtedly, the music industry has had a profound | | | | John Wayne began wearing t shirts, furthering the |
| effect on the emerging fashion trends of 2010. The | | | | popularity of the garment. Since then t shirt fashion |
| surge of new rave and indie rock bands have made | | | | trends have changed repeatedly. The styles from the |
| their mark on the design and fashion of t shirts, with | | | | 1960s and 1970s set the stage for trends that |
| numerous effects. In fact, it is hard to believe t shirts | | | | continue today. Ringer t shirts were the rage in the |
| were once only sold as a plain white shirt. Now, men's | | | | '60s, along with silk-screened and tie-dyed styles. In |
| tops and t shirt come in a variety of vibrant colors | | | | the '70s, rock music enthusiasts throughout the world |
| and creative designs. | | | | were wearing the black concert tee printed with the |
| The t shirt was worn primarily as a type of | | | | logo or symbol of their favorite rock band. |
| underwear in the 19th century, and the garment has | | | | The next two decades witnessed the rise of slogan |
| experienced many evolutions during its long history. | | | | tees. In the 1980s, the ever-popular tees that were |
| At the turn of the century, Europeans began wearing | | | | becoming a staple of the American wardrobe carried |
| the t shirt, and the trend caught on fast. During | | | | slogans such as "I'm with stupid" or "Frankie says |
| World War I, U.S. soldiers who were accustomed to | | | | Relax" - a nod to the '80s band Frankie Goes to |
| sweating profusely in their heavy wool uniforms | | | | Hollywood. But by the new millennium, with the |
| welcomed the soft airy tee, which then was made | | | | once-ubiquitous slogan tees starting to fade as a |
| from Egyptian cotton. | | | | common fashion item, the "personal branding" t shirts |
| The trend caught on with the U.S. military, at least. | | | | emerged as the new phenomenon and continue to |
| By World War II, the Army and Navy branches of | | | | be a staple of t shirt fashion design. |
| the service were issuing white cotton t shirts as part | | | | The newest trend in t shirt fashion seems to be |
| of the standard uniform, although the shirts were still | | | | twofold: color and personalization. Bold, bright colored |
| to be worn underneath the uniform. As soldiers were | | | | t shirts are everywhere, with designs that reflect |
| sent to warmer parts of the world, however, they | | | | everything imaginable, from artists to musicians to |
| would shed the outer uniform and wear only the t | | | | religion to, well, whatever! Companies on the Internet |
| shirt. Pictures of these soldiers working and relaxing in | | | | and new technology have opened up a whole world |
| their t shirts encouraged stateside men to try | | | | for t shirt wearers; you can design your own t shirt |
| wearing them in the same manner. | | | | at minimal cost and have a one-of-a-kind creation or |
| In the years following World War II, international | | | | reproduce it for a quick money-maker. One thing is |
| movie stars such as James Dean, Marlon Brando and | | | | for sure - the t shirt is definitely here to stay. |