| As a brand it is important to reach as wide a target | | | | relies heavily on word of mouth which has certainly |
| market as possible. By creating products that will | | | | proved successful. |
| appeal to a variety of age ranges but still keeping | | | | Ted Baker Watches – The style-: |
| your main theme and style apparent is the key to | | | | Ted Baker watches which consist of a range of |
| establishing yourself as more of a lifestyle brand. | | | | different styles have quickly become very popular. |
| Also, in the current economic climate many fashion | | | | Each watch is made using stainless steel and some |
| brands are suffering and are trying to think of ways | | | | feature leather straps in cool colours such as green, |
| to attract a wider range of consumers and thus in an | | | | brown or even bold orange and often incorporate a |
| attempt to extend its attraction to buyers, Ted | | | | crocodile skin style finish. Each timepiece has a |
| Baker has announced that it will be aiming for the | | | | different shaped dial face with subtle additions |
| younger market with introduction of a new brand | | | | including gold trims or patterns, making each watch |
| Born by Ted Baker. | | | | unique from the next. Made using only the highest |
| Ted Baker Watches – Where it all began-: | | | | quality manufacturing methods, you can also be sure |
| Ted Baker was originally founded in Glasgow in 1987 | | | | that a Ted Baker watch will last a number of years |
| and the brand’s popularity has hugely grown in | | | | with fashion and function of equal priority. The Ted |
| the UK and also in the United States, favoured for its | | | | Baker watch collection literally has something for |
| trendy yet unique pieces which have a slight hint of | | | | every style preference; there are some stunning |
| vintage appeal. The label has a wide variety of | | | | feminine and delicate watches in key seasonal colours |
| products for both men and women including a great | | | | such as white and gold, as well as classic models and |
| range of Ted Baker watches. Ted Baker represents | | | | funky or edgy styles which have something that little |
| a funky and original sense of style and actually does | | | | bit different. |
| not invest a great deal in advertising campaigns but | | | | |