The Cut of Italian Mens' Suits

What is it about Italian suitsproduct is not all smoke and mirrors, as Italian design
When it comes to design the label made in Italy isis a hot bed for innovative and creative thinking.
almost arguably regarded as the top. From their carsWhile British sartorial mainstays of Savile Row have
to their furniture, Italian design carries a flare that isfocused on tradition and craftsmanship, Italy has
hard to outshine, usually favoring aesthetics beautyplayed with convention, always asking the question
over functionality. If there is one thing that Italianof how to make things different. If there is anything
design is known for, its suits. Since the 1950's whenyou can be sure of, its the fact that, it will turn
movie stars of the day favored the revolutionaryheads.
fitted cuts of Italian suit design house Brioni, to theIs it a better suit
1980's status symbol of the unconstructed ArmaniWhat makes Italian suits arguably better than other
suit, Italian suits have been the embodiment of stylesuits is really a combination of culture and marketing.
for decades. What many people do no realize is thatDesign and beauty is highly regarded in traditional
the Italian cut suit, in its truest for really does notItalian tailoring, while British tailors favored suits made
exist any more. Many things have changed over theof heavy materials that were functional in the foggy
years In regards to Italian suits. Mostly due to theconfines of London, Italian tailors focused on soft
fact that with each avant garde designer, comesdrapey suits perfect in their sunnier and warmer
fresh new ideas that turns the current version of anclimate. This allowed for suits that moved with the
Italian cut suit completely around.wearer, light and airy and over all more relaxed. While
The Idea that is an Italian SuitLondoners flocked to Savile Row tailor shops for
Through all the changes two things are certain.their formal wear and work wear, Italian custom suits
1. The best suits are still considered to be Italian.- Aswere worn for pleasure. Over decades this created a
previously stated as consumers we have beensignature swagger and a style that while flashy was
conditioned to believe that Italian suits are the best.very easy to wear. As far as quality goes, many
Many stores and brands charge a premium for theirBritish and American brands boast much more hand
clothing that is made in Italy, prominently marketingmade detailing than most Italian brands, but when it
their goods as such.comes to design it isn't easy to top a well made
2. That the term Italian cut is more of an Idea thatItalian suit.
an actual physical thing.- What makes it a better