| Your staff is the first point of contact for your | | | | member of staff wearing the same branded clothing |
| customers. They are literally the face of the | | | | will give a long lasting tidy image to the clients. |
| company. Much time and effort goes in to staff | | | | Haven't you ever thought how neat air hostesses |
| training, product knowledge and researching the | | | | are? A popular choice by many companies is to |
| market. However, considering the impression of | | | | simply provide staff with a shirt embroidered with |
| somebody is made within the first 3 seconds are we | | | | the company's logo. Staff can then simply wear black |
| putting enough time and consideration in to the | | | | trousers or skirt to suit. The only costs for this |
| appearance of our staff? It is a fact that due the | | | | option are the personalized shirts. The shirt can be |
| appearance of somebody, without us even knowing | | | | personalized with an embroidered logo and slogan on |
| it, we automatically form an opinion about somebody. | | | | the front pocket. |
| Let's take some time to consider what you may | | | | For a more informal, practical option polo shirts could |
| think of a company that has their staff in Jeans or | | | | be used. Imagine the difference if your plumber came |
| has their staff in smart suits; what might each tell | | | | to the door in scruffy work wear covered in paint or |
| you about the company? | | | | a polo shirt with the company's logo on the front. |
| Many companies get around this by enforcing a strict | | | | Just small details presenting a professional image of |
| dress code, maybe for their staff to wear a certain | | | | the company can build customer loyalty and increase |
| colour or have formal dress code. However, there is | | | | trust. This is vital in a long standing company. |
| a big brand enforcing opportunity on the actual faces | | | | It is not just at work that the logo will get noticed. |
| or rather clothing of the staff. A logo on an upper | | | | People are mobile so any other place your staff will |
| pocket quickly gets attention as it stands out from | | | | be will be a possible advertisement for your |
| the rest of the clothing. This not only promotes | | | | company; on the bus to work, the supermarket |
| brand awareness but also gives a completely | | | | after work and in the local and surrounding area. |
| professional and polished image to the company. | | | | So the importance of staff clothing is of vital |
| You could tailor make your corporate clothing to | | | | importance that should not be overlooked. Corporate |
| match the image of your company. Have the colours | | | | clothing provides professionalism and neatness at the |
| to match the branding image. To have every | | | | same time as brand building and recognition. |