| The Internet is todays California Gold Rush, Horace | | | | informational product, such as an ecourse or eBook. |
| Greeleys, Go West Young Man Go West, Ronald | | | | - You will have to get a website. No more is it |
| Reagan's City On a Shining Hill. Yes, the analogies are | | | | necessary to go out and find a webmaster and pay |
| well founded. The internet today has opened new | | | | her 3, 4, $5,000.00. You can pay a web hosting |
| vistas that were only dreamed of 25 years ago. | | | | company less than $10.00 a month, to get a point |
| Anyone who can afford to buy a computer and | | | | and click, template loaded website, including a domain |
| hook up to the internet has the opportunity of | | | | name. In a few days you'll be building sites like you |
| creating boundless opportunities. | | | | knew what you were doing. |
| The internet is todays equalizer. There is no prejudice | | | | - Meeting your customers needs and catering to |
| on the internet because the internet has no contact | | | | them is imperative. If you sell custom made dog |
| on a personal level. The internet is only involved with | | | | bowls, you're not going to go after cat owners. In |
| the kind of information it is fed. If you are one who | | | | other words know who your customer base is. |
| is blessed with computer skills you may have a | | | | Picture a large target with all dog bowl aficionados in |
| temporary advantage. If someone decides they want | | | | the bulls eye. That will be your target (pun intended) |
| to be better than you, there is nothing holding them | | | | market. You might go slightly out of the bullseye to |
| back. | | | | attract dog bone buyers. This would be an |
| Ultimately, even huge corporations have no | | | | associative product. |
| advantage. If you become an expert in optimizing | | | | - Lastly you must convert all these internet visitors |
| search engines, you can be number one and at the | | | | to customers. You will learn about conversion rates. |
| top of the page. Lest you think there's a chance | | | | The formula is if you have a 100 visitors to your site |
| we're on a bubble that's about to burst, there are | | | | and 2 buy, you have a 2% conversion rate. It will be |
| roughly a billion internet visitors a day and growing. | | | | important to get this as high as you can. |
| So how can we cash in on this bonanza? If you've | | | | Tackle these items one at a time. Do not go on to |
| never thought of an internet business, here are a | | | | the next one until you're thoroughly familiar with the |
| few ideas to consider. | | | | one preceding it. If you master these five items you'll |
| - Think of a niche or theme. It can be a spin off of a | | | | be well on you way to understanding how the |
| popular general product such as golf. Maybe you'd sell | | | | internet works. |
| custom tees. Your niche product can also be an | | | | |