| Wondering how you're going to get the best return | | | | 2. Colors are also important. Right now we're seeing |
| on your promotional product investment? It's a | | | | an upswing in all things bright. This is something that |
| question marketing managers and marketing | | | | truly changes over time, from year to year, from |
| executives ask themselves all the time. | | | | season to season. To find out what colors are up to |
| If you're in the business, a good rule of thumb is to | | | | date right now, all you need to do is stroll into a mall, |
| think of your Promotional Products as cyclical items. | | | | or a website. Purple, pink, yellow and blue are hot |
| They are subject of fashion trends, and trends are | | | | colors right now. |
| important whether we like it or not. Keeping up with | | | | 3. Functional products that have advanced features. |
| seasonal and fashion trends sends the right message | | | | They just don't want a cap. They want a hat with |
| about your company and the way you do business. | | | | reflective Trim. They just don't want a T-Shirt. They |
| It is actually vital to managing your brand so don't | | | | want a recycled Cotton Blend. Perhaps in a light |
| neglect this opportunity - staying on top with an up | | | | weight material for sports or outdoor activity. |
| to date inventory of Promotional Products. | | | | What if my budgets don't support revamping or |
| You don't want to take the risk of sitting on poorly | | | | restocking Promotional Products just because trends |
| designed Promotional Products when you're trying to | | | | change? |
| impress customers and business prospects. | | | | That's a good point, but it does not change the fact |
| There are three hot trends in Promotional Products | | | | that people are interested in the new, updated - not |
| that you should be considering for your business right | | | | the old. If you're struggling to make the dollars work, |
| now: | | | | a suggestion is streamlining the assortment by as |
| 1. Promotional Products that are Eco Friendly and | | | | much as 50% and stocking only the most interesting, |
| made of biodegradable materials. Over the last few | | | | hot new Promotional Products in your stock -focus |
| years this has only been growing in popularity and it's | | | | on the trendiest, most up to date, most interesting |
| not wearing off. People are becoming increasingly | | | | and compelling assortment you can think of - one |
| aware of the environmental situation we're all in, and | | | | that will not only dazzle your customers, and make |
| we are all expected as companies and world citizens | | | | your competitors weep! |
| to take responsibility. You may or may not be a | | | | If you stay on top of it, your customers will look |
| supporter of the environmental movements or the | | | | forward to your seasonal upgrades and updates |
| political ambitions involved in the environmental | | | | every year and your brand will benefit greatly! You |
| debate, but in modern America, you will be required | | | | will not regret rethinking how you plan and buy |
| to have an eco assortment if you want to send the | | | | Promotional Products according to current trends and |
| right signal to your customer base. | | | | season-ability! |