| The ingenious team at whatruwearing.co.uk (WRUW) | | | | use of those only worn once items! |
| are very proud to announce after months of hard | | | | • A Wish List tool where users can rate items in |
| work, the launch of the innovative WRUW Facebook | | | | order of priority so that friends & family can browse |
| application today, Tuesday 8th June 2010. | | | | to reserve or purchase items from. Users can also |
| What does it do? | | | | allocate items and post them to individuals i.e. their |
| The new FB application brings together the fashion | | | | boyfriend or girlfriend! |
| conscious members of the Facebook community with | | | | • Rate My Style, where users can build style |
| a number of fantastic features. Such as Shopping, | | | | boards to be rated by other fashion lovers. A |
| Style Board Creator (with a style rater functionality), | | | | cumulative fashion rating will be given for each |
| Wish List and Swap Shop, as well as integrating FB | | | | individual user. The boards can also be used to get |
| events and whatruwearing’s fabulous registry for | | | | valuable advice about potential outfits for important |
| avoiding double dress disasters. | | | | occasions prior to purchase. |
| • Shop, where users can literally shop from | | | | • Chat. The app community forum will host |
| thousands of items from approximately 80 different | | | | comments and fashion chat/feedback about |
| online stores. No longer do shoppers need to trawl | | | | what’s hot or not, and feature reviews, and |
| through dozens of sites! Looking for a red dress? | | | | exclusive offers and promotions specially selected by |
| Enter red dress into the shop app and view all red | | | | the WRUW team and soon to come virtual app host |
| dresses available from approx 80 stores and buy. | | | | Lucy. |
| Add the image to your wardrobe and ask for | | | | The application has been designed to target a young |
| opinions and advice prior to purchase! We love it. The | | | | social group with a keen interest in fashion and online |
| perfect tool for people like us with ultra busy lives!!!! | | | | media. |
| • My Wardrobe, which will enable users to upload | | | | Whatruwearing is a fun and informative service that |
| their clothes so they can be viewed by other App | | | | will not only keep your style on trend but will also |
| users & their FB friends. They can then choose to | | | | bring party goers and fashionistas together in a way |
| loan, or swap clothes with other online users, saving | | | | never achieved before. We hope you will love it as |
| multiple trips round all your mates houses and making | | | | much as we do. |