| Why Use a Graphic Designer? | | | | attractiveness! |
| First impressions really do count and none more so | | | | Graphic Designers have an understanding of all these |
| with all forms of marketing material which represent | | | | issues which affect presentation through extensive |
| a company or organisation. If well designed and of | | | | design training and experience of what "Looks Right". |
| good quality such material will present your business | | | | Without this training and understanding it is very |
| in a favourable and professional way and, if required, | | | | easy, with all the means available nowadays, both to |
| help you to build your brand image. | | | | "design" and get things very wrong (ie wrong use of |
| Graphic design is essentially a visual problem solving | | | | colour, typeface, layout and size of text etc) |
| exercise. With the use of different typefaces and | | | | creating a product which is both unattractive, of little |
| graphical illustrations the designer's challenge is to | | | | use and a waste of money! |
| create something that is not just pleasing to the eye | | | | Everyone can afford good design – An Example |
| but also functional and memorable. | | | | What is more important to you? How many leaflets |
| By functional we mean it must clearly convey the | | | | you hand out or how many orders you get? You |
| message or information required by the client and do | | | | could mail 5,000 badly designed leaflets and get no |
| so within the image and tone desired by the client. | | | | orders. Or, you could send a thousand with a clear |
| An attractively designed instruction manual for a | | | | and interesting design and win say a dozen orders. |
| product may look great but if it is confusing or | | | | The difference is design. |
| difficult to understand you will soon forget its | | | | |