| There is a huge opportunity in the American Christian | | | | from $4.3 billion in 2004, $4.2 billion in 2002, and $4 |
| market today to sell products that allow Christians to | | | | billion in 2000. Sales through the Christian Retail |
| display their faith. One specific opportunity is to sell | | | | Channel grew 2.4% from 2004-2006. The Christian |
| Christian wear and Christian gear that demonstrates | | | | retail market keeps growing every year. However, |
| the faith in a way that isn't overbearing. The pain is | | | | there are major players, which included discount |
| Christians are looking for ways to demonstrate their | | | | retailers (Wal-mart, Target, etc.), Christian market |
| faith and talk about their faith with their friends, but | | | | internet sellers of Christian wear, Christian Gear, and |
| many are unsure how to go about it in a way that | | | | Christian T shirt Designs (Not of this World, Truth |
| isn't offending or abrasive. The majority of Christian | | | | Soul Armor, Christian Couture clothing and |
| wear lines on the market today are blatant to the | | | | Jesusbranded), and general market internet sellers |
| point of being offensive. More recently, there have | | | | (amazon, etc.). The percent net profit margin for |
| been a number of Christian gear that are apparently | | | | clothing is pretty low, about 3-8%. However, there |
| Christian inspired, but look exactly like clothing sold in | | | | is greater opportunity for high margins for strong |
| department stores. There is an opportunity to fill the | | | | brand names as well has quality service. The |
| need of Christians looking for Christian t shirt designs | | | | differentiating factors of the industry is rapid change |
| in between those two extremes: displaying | | | | in consumer tastes. Something that might be in |
| Christianity in a tactful and fashionable way. | | | | fashion one day, might not be in fashion tomorrow. |
| Furthermore, although the Christian wear and christian | | | | A simple concept to fulfill the need for Christian wear |
| gear market was virtually nonexistent about 10 years | | | | and Christian gear is a seeker-friend, urban Christian |
| ago, today it has expanded from its T-shirt roots | | | | wear store. The Christian T shirt designs will be big |
| into fashionable clothing. The Christian wear and | | | | and bold, appealing a the young urban, Christian |
| christian gear is in the maturity stage of its product | | | | consumer, a which is an immensely large market, |
| life cycle. Sales are still on the rise, but are slowing | | | | accounting for all consumers in the 12- to 34- year |
| down. The Christian Booksellers Association (CBA) in | | | | old age group. As a Christian, it is not only important |
| Colorado Springs says the Christian retail market | | | | to proclaims one’s faith, but it is also equally |
| grew to $3 billion in 1995 from $1 billion in 1980. | | | | important to help the injustice around the world. As |
| About $60 million a year is spent on apparel alone. | | | | a result, the choice concept also has an aspect of |
| Christian products by CBA member suppliers through | | | | giving back and donating a certain amount of profit |
| all distribution channels were $4.63 billion in 2006, up | | | | towards charity. |