| Company slogans are one of the most elemental | | | | company on the block then there is no reason that a |
| parts of any modern business plan. Little sentences | | | | customer will think of yours as the place it needs to |
| that often have just a few words go a long way | | | | go. Create a slogan that does not just reflect your |
| into establishing a client base for their company as | | | | business but also tells people why it has to be you. It |
| well as a brand. Great slogans have the power to be | | | | does not help if people confuse your slogan with |
| remembered, captivate audiences and continue to | | | | someone else's. For example, if you were running and |
| bring home the purpose and reason for the company. | | | | travel agency and your slogan were "Get a piece of |
| The difference between a good slogan and a bad | | | | the map" (mirroring Prudential's slogan from above) |
| one can mean the difference between the Fortune | | | | people may get you confused with the insurance |
| 500 and bankruptcy. With so much riding on a slogan, | | | | company and not remember you distinctly. "Where |
| its important to look at the things that good slogans | | | | you want to go" is a much better slogan that has |
| all seem to have. | | | | people remembering the nature of your business and |
| 1. Good company slogans are memorable - A slogan | | | | your company? |
| that you forget 15 minutes after hearing it is not | | | | 4. Good company slogans invite people to participate |
| going to do your business any good. You might as | | | | - One of the ways slogans can be useful is to |
| well throw your advertising budget out the window if | | | | encourage people to use the product or company |
| your slogan has no staying power. Many slogans use | | | | they are representing. The best example of a short, |
| rhymes or have a singsong quality about them that | | | | memorable and award winning slogan is the milk |
| makes people remember them or say them over and | | | | counsel's "Got Milk?" Not only does it let you know |
| over. Those kind of things allow people to put the | | | | what it wants you to think of (milk), but it makes |
| slogan in their long-term memory and recall it when | | | | you want to go get milk and be involved in the |
| then need arises. "It's the real thing" - the slogan of | | | | process. Another great slogan to illustrate that point |
| Coca-Cola - almost has music to it as you say it. That | | | | is the Crime Prevention's slogan for McGruff the |
| is what makes it so powerful. | | | | crime dog. "Take a bite out of crime" - this |
| 2. Good company slogans create mind pictures - | | | | encourages people to be a part of the community |
| People are not necessarily auditory learners. The way | | | | and work to prevent crimes. Slogans that encourage |
| most people learn, grow and experience their world is | | | | participation have a great chance of boosting |
| through their eyes. Visuals and graphics (like company | | | | business. |
| logos) help people connect to the tings around them. | | | | 5. Good company slogans mention company |
| Since a slogan is made of words and not pictures -a | | | | advantages - If you want people to use your |
| good slogan can help you by creating a visual picture | | | | service, you need to give them a quantifiable reason |
| out of words that you can see with your mind. | | | | why they should. Slogans that tell the consumer what |
| Prudential Insurance's age-old slogan "Get a piece of | | | | is good about their company are slogans that keep |
| the rock" is a great example. When you hear it you | | | | people coming back. GE's famous "We bring good |
| can picture the huge mountainous rock from their | | | | things to life" helps people recognize the benefit of |
| advertising and it helps you both remember and | | | | the company and give them a reason to want to |
| respond to the image. Visual your business is, the | | | | choose their products. |
| higher the need for a word picture slogan. | | | | Overall, good company slogans seem very complex |
| 3. Good company slogans are unique - One of the | | | | ways to put out simple ideas for consumers. |
| things you want your slogan to do is distinguish your | | | | However, when you realize the potential for one |
| business from other businesses that may be like it. If | | | | simple sentence to bring in a ton of business, careful |
| you company comes out sounding like every other | | | | exploration of ideas is always worth it. |